You don’t need years of industry experience to build a successful product brand.

I had never worked in a salon, formulated a haircare product or built an electrical product before starting Tidal Hair. In 2023, the brand did $5.6 million in annual revenue.

In this episode of Make It Happen, I break down exactly how I entered an industry I knew almost nothing about and built a multi-million-dollar brand. From spotting the opportunity and finding a manufacturer on Alibaba, to launching with one hero product, working with influencers and expanding into the US market.

I also share the parts that were much harder to figure out: compliance, product development, Amazon, international fulfilment and the mistakes that cost me time and money. Plus, the three-step framework I’d use today to enter a completely new industry (and what I would do differently if I were starting again!).

If you’ve ever thought, “I don’t know enough about this industry to start,” this episode might change the way you think about building your next business.

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📣 Share this episode with a business owner who has a product idea but thinks they don’t have enough industry experience to make it happen.