The $50 Million Bra & Other Genius Marketing Moves Explained

The big question: Do you need millions to make your brand famous, or just a really clever idea?  What does a $50 million bra, McDonald's ending a 32-year partnership and Duolingo hijacking Apple's iPhone launch have in common? They're all making headlines for some seriously interesting marketing d…

My 3 Tricks to Reprogram Your Mind for Success

What if the biggest thing holding you back isn't your circumstances, your experience or your resources, but the way you think? Your mindset influences everything from the opportunities you notice to the decisions you make and the actions you take. And the scary part? Most of us don't even realise …

6 Lessons I Learnt to build a million dollar business

What does it really take to build a million-dollar business? And what are the lessons you only learn by actually doing it? I've built businesses across multiple industries, from shapewear and e-commerce to haircare, beverages and education. But behind every success have been plenty of mistakes, se…

How Billion-Dollar Brands Use Influencers to Drive Sales (And How You Can Too)

What if the fastest way to grow your business wasn't building your own following, but tapping into someone else's? Some of the world's biggest brands, including SKIMS, Good American and Poppi, have turned influencer partnerships into billion-dollar businesses. But behind those familiar faces are s…

We Spent $300K Starting a Drinks Brand | Guest: Jordan Delmont - Brewé

What does it REALLY cost to start a drinks brand and get your products stocked in supermarkets? When we launched Brewe, our iced coffee and matcha brand, we invested around $300,000 to get the business off the ground. Less than a year later, we're stocked in Woolworths supermarkets across New Zeal…

How to Turn Your Expertise Into a Business | Guest: Toni Street

What if the skills you've spent years developing could become your next business? After nearly 20 years in broadcasting, from sports journalism and Seven Sharp to breakfast radio, Toni Street has turned her experience in front of the camera and behind the microphone into her own business, Confiden…

How to Build a Product Brand With Zero Industry Experience | $5.6M Tidal Hair Story

You don’t need years of industry experience to build a successful product brand. I had never worked in a salon, formulated a haircare product or built an electrical product before starting Tidal Hair. In 2023, the brand did $5.6 million in annual revenue. In this episode of Make It Happen, I brea…

How to Turn More Website Visitors Into Customers | Guest: Nakita Tugaga – Lenny Rocks

You might not need more traffic. You might just need to stop losing the customers already visiting your website. In this episode of Make It Happen, we sit down with Nakita Tugaga, founder of e-commerce agency Lenny Rocks, to break down how to turn more website visitors into paying customers. We g…

How Leigh Hart Built a Snack Empire by Breaking Every Business Rule

What happens when you stop overthinking business and just give it a crack? We sit down with Leigh Hart - one of New Zealand’s most recognisable comedians and the entrepreneur behind Wakachangi and SnackaChangi - to unpack how he turned decades of storytelling, creativity and a cult following into …

How to Build a Personal Brand That Grows Your Business | Guest: Roi Wilkey – Burst Digital

Do you actually need to become the face of your business to grow it? This week on Make It Happen, we sit down with  ⁨@roimatawilkey⁩  founder of @burst digital to unpack how she built a personal brand that has reached more than 200 million people and turned content into a powerful growth channel f…