(#98) How to Handle Unsupportive Family When Starting a Business

If the people closest to you think you're crazy for wanting to start a business, this episode is for you. I break down the real psychology behind why friends and family become your biggest critics when you start chasing something bigger, how to protect your mindset when the people you love doubt yo…

(#97) How to Build a Business While Working Full Time (The Exact Strategy I Used)

Think you don't have enough time to start a business? In this episode, I share the exact strategy I used to build a $3.5M business while juggling part-time jobs - and how my students are doing the same. It's not about finding more time. It's about using what you already have, smarter. Your future s…

(#96) Why You Keep Procrastinating (And How to Break the Cycle Today)

Do you know exactly what you need to do but still can't make yourself do it? In this episode, I break down the real reason so many people stay stuck - and it's not laziness, lack of time, or not having the right plan. It's fear of success, and it's showing up as perfectionism, procrastination, and …

(#95) How to Scale Your Business to $100K Months (My 3‑Step Framework)

In this episode, I break down the exact 3‑step framework I’ve used to launch and scale seven different businesses - including the strategies that took me from a broke 21‑year‑old to multiple 7‑figure exits. If you’ve ever felt overwhelmed, unsure where to start, or worried that the market is too s…

(#94) Why No One Buys From Brands They Don’t Remember (And How to Fix Yours)

In this episode, I break down why most entrepreneurs struggle with inconsistent sales - their audience simply doesn’t remember their brand when it’s time to buy. I explain how brand memory works, the mistakes that make your brand forgettable, and the five pillars that make you instantly recognisabl…

(#93) Why Successful Women Still Get Paid Less (And How to Change It)

In this episode, I dive into the uncomfortable truth about why successful women are still getting paid less - even when we’re outperforming everyone around us. I break down the real numbers, the invisible systems working against women, and the subtle biases that show up in workplaces, negotiations,…

(#92) Why Saturated Markets Are the Best Places to Start a Business in 2026

In this episode, I break down why saturated markets aren’t something to avoid - they’re actually the smartest and most profitable places to start a business in 2026. I share real examples from my own shapewear brand, my students, and the businesses I’ve built, and walk you through how to find your …

(#91) How to Start a Business in 2026 (Even If You Have No Idea What You’re Doing)

In this episode, I walk you through exactly how to start a business in 2026 - even if you have no idea what you’re doing. From finding your first profitable idea to launching quickly without overthinking, I break down the simple steps that helped me turn one product into $3.5M in my first year. Yo…

(#90) 7 Reasons Your Business Isn’t Growing (No One Talks About These)

In this episode, I break down the seven hidden reasons your business isn’t growing - the ones no one talks about but almost every entrepreneur struggles with. From undercharging and trying to serve everyone, to fear of success, lack of systems, and thinking like an employee instead of a CEO, I walk…

(#89) How to Stay Focused When You’re Juggling a Million Things

In this episode, Iyia breaks down why staying focused as a business owner feels so hard when you’re juggling nonstop decisions, interruptions, and mental load, and why it’s not a discipline issue, it’s a system issue. She explains “attention residue” and how constant task-switching keeps you stuck …