In this episode of Make It Happen, Iyia sits down with Charlotte, founder of &Breathe one of Make It Happens students, to unpack how she went from paediatric ICU nurse to building a fast-growing education business reaching over 15 million organic views in six months. Charlotte shares how solving a real problem for parents led to sell-out online and in-person trainings, the exact social media and collaboration strategies she used to grow without ads, and why giving away free value builds unstoppable trust. They dive deep into content strategy, influencer marketing for service businesses, community building, mindset, and the power of “done is better than perfect,” especially as a mum balancing business and family.

This episode is a must-listen for anyone who thinks starting or growing a business feels impossible, and proof that with the right framework, execution, and values, ordinary people really can build extraordinary results.

Charlottes Links: https://www.andbreathefirstaid.co.nz/

👉 www.makeithappen.org.nz
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