Bryce sits down with his friend Bart Miller, co-author with his wife of Magnetic on Demand. Bart grew up a ranch kid in Idaho who wanted to be a rodeo cowboy. He came from a broken home and was surrounded by people telling him “that’s not possible.” Today he’s an entrepreneur and marketer who built the first online makeup school and coaches top performers on how to show up.
Bryce and Bart talk about “the antagonist,” the inner voice that keeps you small, and why you have to name it to tame it. Bart tells the story of how a high school shopping trip to Nordstrom changed how people treated him overnight. They cover why stepping into a stronger identity isn’t fake but being true to who you’re called to become. Bart walks Bryce through a live exercise on names (“Bryce” vs. “Bryce Eddy” vs. “Super Bryce”), and they get into dressing for your audience and using tokens and anchors to switch into “go time” whenever you need it.
Bart also lays out a simple challenge for you to try this week: journal with your non-dominant hand for three days and notice the voice that shows up.
Find Bart Miller and Magnetic on Demand
📘 Get the book, workbook, hardback and audiobook: https://magneticondemand.com
📱 Follow Bart: search “Bart Miller” on most social media platforms
Time markers
00:00 Welcome and intro to Magnetic on Demand
01:33 Bart’s story: Idaho ranch kid to entrepreneur
04:11 Who you spend your time with shapes what you believe is possible
06:34 The antagonist: the voice in your head
09:20 The non-dominant hand journaling challenge
11:52 The inner critic as a safety mechanism, and spiritual warfare
14:11 How the book started: a mentor, a state senate meeting and Nordstrom
18:53 Marilyn Monroe, Bo Jackson and stepping into a new identity
19:41 Is a persona inauthentic?
22:49 The “Hulk smash” story
25:11 Building your persona: the power of your name
28:33 Palms up, palms down: posture and energy
31:38 Dressing for your audience: everyone wears a uniform
35:24 Tokens and anchors: Sinatra’s cologne and Bryce’s Red Bull
37:36 When the persona becomes who you are
40:01 The workbook and where to get the book



