In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation.

They also discuss how having a clear why and goals makes running your business so much easier and helps you to grow. Jo & Vicky also explain exactly how their business coaching service works.

KEY TAKEAWAYS

• Figure out your purpose, write down your why, and plan how you are going to achieve that business why.
• If you cannot clearly explain what your business does, and achieves for your clients, you need to identify your business why.
• Once your business why is clear, marketing becomes super easy. You know who you are trying to reach, the problem you solve and the benefits.
• A clear why helps you to set more focused goals.
• If you don´t believe in what you offer, you won´t be able to sell it.
• Charging a bit more does not mean you care less about the dogs. If you don´t earn enough to pay the bills you have no chance of turning up for your clients with a healthy mindset.
• Retaining your customers in one complete service for a longer period of time is much better than having them complete a course, take a break, and then trying to tempt them back to take another more advanced course.
• Aim to make the customer journey as smooth as possible.
• Do what feels right for you.

BEST MOMENTS

‘I wanted to play my part in preventing the problems that people relinquish their dogs in rescue for. ´

‘If I hadn't concentrated on understanding what that why was, then I wouldn't have been able to grow the business in the way that I did.’

‘Never ever think that if you start having targets that are financial, that that is going to take away from your clients because it won't.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.