On today's episode of Let's Talk Dog Business, we have Michael Accetta, this is an episode you do not want to miss. He is a breath of fresh air, and you will walk away with some amazing tips to start implementing immediately. 

Taking a strategic approach to running a dog training business, focusing on operational efficiency, effective marketing, and confident sales strategies is the key to success. Micheal explains how to do all of this, in many cases, using real world examples.

KEY TAKEAWAYS

• Work out who your ideal clients currently are and understand their pain points.
• Define the journey that will take them from where they are now to where they want to be. Break it down into manageable steps.
• Use your ideal client’s journey to build a map and the assets you need to follow that map.
• Keep things simple – don´t overwhelm your clients.
• Once you have everything in place and work well with a few clients, market yourself more widely online.
• Every day, do something specific designed to bring in new customers.
• Don´t wait for perfection, do it, take feedback, learn and tweak.
• Test new ideas with small audiences.
• Be a continuous learner and adopt new tech and trends.
• Virtual training works, Micheal explains exactly how to do it in the podcast, including starting to sell the course before it is finished.
• You only have to be one step ahead to be able to teach someone else something.
• You can use your client journey map to create sales funnels based on that.
• Don´t undervalue your services, charge what you are worth.

BEST MOMENTS

‘When you're starting, you got to focus on one thing. ´

‘You are worth more than what you think you are, value your time and access.’

‘You have to start and then fix it later.’

GUEST RESOURCES

https://dogtrainingdone.com/

https://caninebusinessbuilder.com/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.