In this episode, Jo & Vicky are joined by Kim Brophey, they will be talking all things L.E.G.S, but not in the way you may expect. She shares her journey from running her behaviour centre to launching her world-renowned L.E.G.S course, teaching, consulting and presenting. Kim has recently launched a new online education centre to reintroduce Applied Ethology to the industry.

She talks about dealing with imposter syndrome, online bullying, being at the helm of two huge businesses and getting back to enjoying a more balanced life. 

KEY TAKEAWAYS

• Working in the dog behaviour field is emotionally as well as physically demanding. You have to recognise this and create enough space to top yourself up.
• Dog behaviourists need support to help them with mental health.
• Tribalism is currently destroying the dog industry. It is in shambles. We need to find a middle way.
• We must stop judging each other so harshly.
• Dog training is a mix of task and care. Currently, we are often too focused on the task.
• Think about the human half of the relationship.
• Whatever a client brings to you is just the tip of the iceberg.
• Invest in your client and their dog as a family unit and be prepared to work with them across the long term.
• How you treat dogs impacts how you treat humans. If you Alpha Roll dogs, the chances are you are doing something similar to people too.
• Market to the right customers for you and systemise everything.
• The industry still values credentials over merit to the point where it has become disruptive. We are all still learning.

BEST MOMENTS

‘The model is burnout, bleed yourself dry. It's  a self-destroying martyrdom kind of profession.’

‘We are making more of an impact one human being at a time … they are then going to start treating their other humans in their lifestyle differently .’

‘Forget the ego system, join the ecosystem.’

GUEST RESOURCES

https://www.familydogmediation.com/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.