In an era defined by constant connectivity and digital immersion, South Africans can no longer afford to treat auditory wellness as an afterthought. As the globe marks World Hearing Day on March 3, new data indicates that auditory health is a "life-course" journey, and understanding your hearing status is as essential for a university student as it is for a retiree. Olivia Blackbeard, Head of Audiology at Spec-Savers SA, chats to Leigh-Anne Williams about the importance of knowing your hearing status.