WIZM - La CrosseWIZM - La Crosse

Inside the $64 million plan for La Crosse’s old Kmart site — and who swings the wrecking ball

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No wrecking ball on the old Kmart in La Crosse yet, but Jeremy Novak from Three-Sixty Real Estate Solutions stopped in studio to talk about when that could finally happen, what's next for the $64 million Copper Rocks development and why the project has taken more than five years to get to this point.

Novak, Three-Sixty's vice president of development, also talks about the housing shortage in La Crosse, why the old Kmart site isn't being turned into single-family homes, and how a major state loan helped move the project forward.

And we have some fun brainstorming ways to take down the old Kmart, which closed in 2018.

Episode Highlights:

  • Demolition timeline: Heavy equipment won't be on-site this week, but when could the building finally come down?

  • $64M scope shift: What happened to the original plans for Copper Rocks — and what does the project look like now?

  • La Crosse housing demand: How did the 2008 housing crash help create today's shortage — and why haven't we caught up?

  • The single-family debate: Why isn't the old Kmart site being used for traditional houses — and what would those homes cost?

  • State funding boost: How a major state loan helped move the project forward.

  • Site layout & future tenants: What will the five-building development look like — and what kinds of businesses could end up there?

  • The mystery tenant: Three-Sixty already has a signed commercial tenant. So who is it?

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WIZM - La Crosse

Rick Solem talks about the days events in and around the La Crosse area. Weekdays from 5:07-6pm on 1… 
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