Three Wisconsin billionaires have essentially bankrolled Tom Tiffany’s side of the governor’s race — nearly $24 million of the $26 million he raised in the latest reporting period.

And yet the latest Marquette poll has Tiffany and David Crowley separated by just three points, and 25% of voters still can't say whether they like or dislike Crowley.

UW-La Crosse political science professor Dr. Anthony Chergosky in studio breaks down how a candidate can be leading a statewide poll while a quarter of voters still aren't sure what to make of him.

Plus Chergosky gets into whether Tiffany's massive money advantage can actually decide a race this close — or does it do him more harm than good — and what happens when one campaign can afford to flood the state with ads.

We also throw Chergosky a wild theory: Maybe Crowley should drop out again.

Conversation Highlights:

• Drop out again? Crowley’s lack of name recognition worked once, so we throw Chergosky the slightly insane theory: Do it again.
• Follow the money: The three Wisconsin billionaires bankrolling Tiffany’s campaign lead to a bigger conversation about how much power big donors and political parties should have in a governor’s race. 
• Who likes Crowley? A 49%-46% lead is pretty good — unless a quarter of voters still can't say whether they even like the guy.
• Money overload: Tiffany has enough cash to flood Wisconsin with ads — but could seeing him everywhere actually work against him? 
• The weird numbers: Tiffany and Crowley are nearly identical on unfavorables, but Tiffany has an eight-point edge in favorability. So why is the race still this close? 
• Just vote R: Chergosky gets into why more voters are simply picking their party and calling it a day.
• Data center whiplash: Seventy-four percent say the costs outweigh the benefits, but only 36% say they've heard a lot about them — so what exactly are voters reacting to?