

Wisconsin's AD on why Badgers need $14.6 million in taxpayer money to pay players
The Wisconsin Badgers are pushing for a state funding bill that would take $14.6 million in taxpayer money to essentially help pay its players. We tried to solve that dilemma with University of Wisconsin Athletic Director Chris McIntosh by joking that the beer sales should have been enough, but pe…

Economist Adam Hoffer on Badgers wanting $15M from taxpayers to pay athletes and legalizing sports gambling
Giving UW-Madison $14.6 million in taxpayer money to pay players, will sports gambling become legal and gas prices going up were the big topics we covered Friday with economist, Dr. Adam Hoffer. Hofffer is the director of excise tax policy at the Tax Foundation and began by explaining what excise …

The world's shortest race is back Saturday in downtown La Crosse
It's the world's shortest race, but it's been going on for a long time. Saturday is 95.7 the Rock's 21st annual St. Paddy's Day .01K down Pearl Street in La Crosse. Bags from the Rock stopped by to help preview the event and tell some stories of past races. This is the type of race anyone can do, a…

From NCAA receptions leader to UW-L head coach — Michael Zweifel bringing modern approach to football
He has more receptions in college football history than anyone, he tried out for the Green Bay Packers, he won a European football championship playing both ways, and he might drive his Hall of Fame coach dad crazy with what he wants to do with the UW-La Crosse football team. Michael Zweifel just …

UW-L coach Malecek on prime Dave against his wrestlers: “I’d kick all their butts”
We talked some glory days and previewed the National Championships with Hall of Fame UW-La Crosse wrestling coach Dave Malecek. That included the coach, in his 20th season, being brutally honest about what “college days Malecek” would do to the eight guys he has headed to Nationals this Friday and…

La Crosse council president Dickinson on $120,000 beautification project, Kmart restart and city admin future
We covered a lot with La Crosse city council president Tamra Dickinson in studio, including infrastructure projects like the old Kmart, a new restaurant in River Point, and the North Side Library’s future use. We also talked about why Dickinson voted against city administrator, where La Crosse is a…

La Crosse library's Dawn Wacek previews $3.1 million renovation ahead of Wednesday grand reopening
After nine months of construction, the "pardon our mess" signs at the La Crosse Public Library are finally coming down. Library director Dawn Wacek stopped in studio Monday to preview the grand reopening of the facility on Main Street happening from 10 a.m. to 6 p.m. Wednesday — with tours every h…

Irish in March guests preview parade, Shamrock Club traditions and Coulee Hoolie in La Crosse
Guests on La Crosse Talk PM previewed Irish events in La Crosse, including the St. Patrick’s Day Parade, Shamrock Club traditions and the Coulee Hoolie.

Northwestern Mutual’s Garrett Paulson talks money mindset and giving back in the Coulee Region
Garrett Paulson, pictured above, stopped by the WIZM studio Thursday on La Crosse Talk PM to talk about financial responsibility, healthy money habits, and why giving back to the community matters. Jason Spangler hosted the conversation, focusing on practical, behavior-first ideas listeners can us…

Dave and Tess Larsen talk Freedom Honor Flight and supporting local veterans
Dave Larsen and Tess Larsen, pictured above, stopped by the WIZM studio Wednesday on La Crosse Talk PM to talk about Freedom Honor Flight — and how the Coulee Region can help local veterans take a powerful, one-day trip to Washington, D.C. to visit the memorials built in their honor. Jason Spang…