In this episode, we break down how to actually set goals that stick. We explore research from Emily Balcetis at NYU on how motivation and visual perception shape what we see as possible, and why your mindset changes your outcomes. We also discuss findings from Gail Matthews, showing that writing down and sharing your goals can increase your chances of success by up to 33%. Finally, we unpack how hard your goals should be and why the right level of challenge matters.