Alex Boyce is the founder and owner of Sun Devil. He grew up in Arizona and moved to the Gold Coast in his twenties. A few years later he started Sun Devil started as a farmers market stall, soon enough there were queues of 70+ people to get their hands on a Sun Devil coffee, before the doors shut overnight.

In this episode, we discuss why he stayed silent when the rumours started, the decision to only ever do cold coffee, what it does to a business when one video changes the volume overnight, why Keegan thinks good marketing makes a bad product fail faster (Sun Devil has a good product), what money does to friendships, what happened during the months after the doors shut, and the stretch he describes as the first time he actually understood what depression was.

This episode includes discussion of depression and suicidal thoughts. If you need support, Lifeline is on 13 11 14.

For more just like this

#141 Jason Daniels: The Real LSKD Story
Building a brand from nothing and what it costs to keep it going.
Spotify | Apple Podcasts | YouTube

#146 Harry Garside: Masculinity, Vulnerability & Boxing
Spotify | Apple Podcasts | YouTube

Listen and subscribe:
Spotify
Apple Podcasts
YouTube

Follow for more:
Podcast Instagram
Keegan's Instagram
TikTok

Alex Boyce is the founder and owner of Sun Devil. He grew up in Arizona and moved to the Gold Coast in his twenties. A few years later he started Sun Devil started as a farmers market stall, soon enough there were queues of 70+ people to get their hands on a Sun Devil coffee, before the doors shut overnight.
In this episode, we discuss why he stayed silent when the rumours started, the decision to only ever do cold coffee, what it does to a business when one video changes the volume overnight, why Keegan thinks good marketing makes a bad product fail faster (Sun Devil has a good product), what money does to friendships, what happened during the months after the doors shut, and the stretch he describes as the first time he actually understood what depression was.
This episode includes discussion of depression and suicidal thoughts. If you need support, Lifeline is on 13 11 14. For more just like this
<a href="https://open.spotify.com/episode/5gIWtjIXSBY9xCHz2Tagpz">#141 Jason Daniels: The Real LSKD Story</a> Building a brand from nothing and what it costs to keep it going. <a href="https://open.spotify.com/episode/5gIWtjIXSBY9xCHz2Tagpz">Spotify</a> | <a href="https://podcasts.apple.com/us/podcast/141-jason-daniels-the-real-lskd-story/id1695873736?i=1000737745670&amp;uo=4">Apple Podcasts</a> | <a href="https://www.youtube.com/watch?v=qPJCrY-Uw3k">YouTube</a>
<a href="https://open.spotify.com/episode/5J1knjZmt0vdzLXsgNKczY">#146 Harry Garside: Masculinity, Vulnerability &amp; Boxing</a> <a href="https://open.spotify.com/episode/5J1knjZmt0vdzLXsgNKczY">Spotify</a> | <a href="https://podcasts.apple.com/us/podcast/146-harry-garside-masculinity-vulnerability-boxing/id1695873736?i=1000741193468&amp;uo=4">Apple Podcasts</a> | <a href="https://www.youtube.com/watch?v=0BqstMQIArw">YouTube</a>
Listen and subscribe: <a href="https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K">Spotify</a> <a href="https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736">Apple Podcasts</a> <a href="https://www.youtube.com/@Keeganandcompany">YouTube</a>
Follow for more: <a href="https://www.instagram.com/keeganandcompanypodcast/">Podcast Instagram</a> <a href="https://www.instagram.com/keeganhipgrave/">Keegan's Instagram</a> <a href="https://www.tiktok.com/@keeganandcompany">TikTok</a>

Ever wondered what drives the world’s top athletes beyond the scoreboard?

Former professional NRL player Keegan Hipgrave uncovers the untold truths about mental health, resilience, and redefining success - one candid conversation at a time.

Ever wondered what drives the world&rsquo;s top athletes beyond the scoreboard?
Former professional NRL player Keegan Hipgrave uncovers the untold truths about mental health, resilience, and redefining success - one candid conversation at a time.

Keegan and Company

#195 Alex Boyce (Sun Devil): Building the Viral Coffee Shop & Hitting Rock Bottom After Closing The Doors

In this episode, we discuss the difference between motivation, discipline and obsession, and why they behave like three different fuel sources rather than three settings of the same one. We get into the 2017 research on self control that found the most disciplined people are not the ones winning daily fights with themselves, they are the ones who face fewer fights in the first place. We talk about discipline as obsession residue, the two kinds of passion that look identical from the outside and run in opposite directions underneath, the red flags that show the needle has gone too far, and Craig Alexander asking himself at the back end of his career whether he was being selfish. Keegan lands on where he sits on the spectrum, and leaves you with the question he could not shake: if the thing disappeared tomorrow, would you still know who you are.



This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show. https://www.denzagoldcoast.com.au/

For more just like this:

#129 Craig Alexander: Harder Than Ironman The episode Keegan quotes in this one, and the clearest example of the leash being held.

#151 Lachlan Jones: The Discipline Blueprint

#199 Eddie Hearn: What It Takes to Be Great, "You Will Never Outwork Me"



Listen and subscribe: Spotify Apple Podcasts YouTube

Follow for more: Podcast Instagram Keegan's Instagram TikTok

In this episode, we discuss the difference between motivation, discipline and obsession, and why they behave like three different fuel sources rather than three settings of the same one. We get into the 2017 research on self control that found the most disciplined people are not the ones winning daily fights with themselves, they are the ones who face fewer fights in the first place. We talk about discipline as obsession residue, the two kinds of passion that look identical from the outside and run in opposite directions underneath, the red flags that show the needle has gone too far, and Craig Alexander asking himself at the back end of his career whether he was being selfish. Keegan lands on where he sits on the spectrum, and leaves you with the question he could not shake: if the thing disappeared tomorrow, would you still know who you are. 
This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show.&nbsp;<a href="https://www.denzagoldcoast.com.au/">https://www.denzagoldcoast.com.au/</a>
For more just like this:
<a href="https://open.spotify.com/episode/6CAPXwkcsUtGwQ8ILZeI99">#129 Craig Alexander: Harder Than Ironman</a>&nbsp;The episode Keegan quotes in this one, and the clearest example of the leash being held.
<a href="https://open.spotify.com/episode/5jy3GSBX3H1it4q1NTbFzA">#151 Lachlan Jones: The Discipline Blueprint</a>
<a href="https://open.spotify.com/episode/3ygWbg9F1i7UFupwZEoKRb">#199 Eddie Hearn: What It Takes to Be Great, "You Will Never Outwork Me"</a> 
Listen and subscribe:&nbsp;<a href="https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K">Spotify</a>&nbsp;<a href="https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736">Apple Podcasts</a>&nbsp;<a href="https://www.youtube.com/@Keeganandcompany">YouTube</a>
Follow for more:&nbsp;<a href="https://www.instagram.com/keeganandcompanypodcast/">Podcast Instagram</a>&nbsp;<a href="https://www.instagram.com/keeganhipgrave/">Keegan's Instagram</a>&nbsp;<a href="https://www.tiktok.com/@keeganandcompany">TikTok</a>

#201 The Psychology of Obsession: A Healthy Dose, and When It Crosses the Line

This is episode 200. In the last hundred episodes I got married, found out I am about to become a dad, and took this podcast full time. I ran Tokyo, Boston and London, with Berlin, Chicago and New York still to come. We brought on our first full time staff member, and we have not missed a weekly episode in three and a half years. Thank you to everyone who has listened along the way. In this episode, I answer the same nine questions past guests recorded for episode 100, and then I watch back what I said the first time and react to it. I talk about the advice from Ali Day I have done every day since, finding out my partner was pregnant on the second of January, sitting in my car at the shops unable to see a way forward, and the stranger who knocked on the window. I cover what I do for my own mental health, why rest turned out to be the fuel rather than the reward, and the whats next for Keegan & Company.



This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show. https://www.denzagoldcoast.com.au/

If you want to watch our last Q&A, here is the one we did at 100 episodes:

#100 Keegan Hipgrave: Q&A

If you want to listen to some of our most listened to episodes from the last 100 episodes, check these out:

#106 Mary Fowler: ACL, Art and Long Distance Relationships
#164 Jai Arrow: Fatherhood and What Really Matters
#170 Grace Grove: Doctor, Runner & Content Creator | Being Yourself & Ditching Toxic Productivity

Listen and subscribe:
Spotify
Apple Podcasts
YouTube

Follow for more:
Podcast Instagram
Keegan's Instagram
TikTok

This is episode 200. In the last hundred episodes I got married, found out I am about to become a dad, and took this podcast full time. I ran Tokyo, Boston and London, with Berlin, Chicago and New York still to come. We brought on our first full time staff member, and we have not missed a weekly episode in three and a half years. Thank you to everyone who has listened along the way. In this episode, I answer the same nine questions past guests recorded for episode 100, and then I watch back what I said the first time and react to it. I talk about the advice from Ali Day I have done every day since, finding out my partner was pregnant on the second of January, sitting in my car at the shops unable to see a way forward, and the stranger who knocked on the window. I cover what I do for my own mental health, why rest turned out to be the fuel rather than the reward, and the whats next for Keegan &amp; Company. 
This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show.&nbsp;<a href="https://www.denzagoldcoast.com.au/">https://www.denzagoldcoast.com.au/</a>
If you want to watch our last Q&amp;A, here is the one we did at 100 episodes:
<a href="https://open.spotify.com/episode/5Ct2WGqBGHyszapcO1kBSs">#100 Keegan Hipgrave: Q&amp;A</a>
If you want to listen to some of our most listened to episodes from the last 100 episodes, check these out:
<a href="https://open.spotify.com/episode/0wUkdsaf0VYpKn0xPmdzzv">#106 Mary Fowler: ACL, Art and Long Distance Relationships</a> <a href="https://open.spotify.com/episode/0pt58KGH008CDE9ICD8gkF">#164 Jai Arrow: Fatherhood and What Really Matters</a> <a href="https://open.spotify.com/episode/66s6NgrIrs0qikhJTksnpN">#170 Grace Grove: Doctor, Runner &amp; Content Creator | Being Yourself &amp; Ditching Toxic Productivity</a>
Listen and subscribe: <a href="https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K">Spotify</a> <a href="https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736">Apple Podcasts</a> <a href="https://www.youtube.com/@Keeganandcompany">YouTube</a>
Follow for more: <a href="https://www.instagram.com/keeganandcompanypodcast/">Podcast Instagram</a> <a href="https://www.instagram.com/keeganhipgrave/">Keegan's Instagram</a> <a href="https://www.tiktok.com/@keeganandcompany">TikTok</a>

200 Episode Q&A: What Motivates Me? Dream Guest? "It's Okay to Not Have It All Figured Out"

This week on a special edition of the Keegan & Company Podcast we welcome Eddie Hearn.

Eddie Hearn took over a promotion built by his father and turned it into the biggest name in world boxing. He runs around forty fight nights a year. This year Matchroom landed in Australia. A new deal with Foxtel brings seven of those cards onto Australian soil, available on Kayo, and the first is at The Star on the Gold Coast, headlined by Teremoana Teremoana and Michael Zerafa. The morning before the card, Eddie and Keegan ran 5k together and then sat down on the sand and recorded this. Grateful he gave us the time.

In this episode, we discuss growing up as Barry Hearn's son and why outperforming a successful father is its own kind of hard start, the drive behind his rule that nobody in his industry will ever outwork him, and why the person with a nine to five walking this beach can be more successful than the billionaire. We also discuss consistency (keep banging on the door, it might take one bang or a thousand), why his favourite saying, this too shall pass, is really about the good times, what interviewing Adam Peaty, Mark Cavendish, Mo Farah and Frank Lampard taught him about the cost of obsession, the selfishness it takes to be the best at anything, and the legacy he wants to leave by making boxing a prominent sport in Australia.



This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show. https://www.denzagoldcoast.com.au/

For more just like this 
#113 Tim Tszyu: Learning from Loss, Fighting for Redemption: Spotify · Apple · YouTube 
#146 Harry Garside: Masculinity, Vulnerability & Boxing: Spotify · Apple · YouTube

Listen and subscribe Spotify: https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K Apple Podcasts: https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736 YouTube: https://www.youtube.com/@Keeganandcompany

Follow for more Podcast Instagram: https://www.instagram.com/keeganandcompanypodcast/ Keegan's Instagram: https://www.instagram.com/keeganhipgrave/ TikTok: https://www.tiktok.com/@keeganandcompany

This week on a special edition of the Keegan &amp; Company Podcast we welcome Eddie Hearn.
Eddie Hearn took over a promotion built by his father and turned it into the biggest name in world boxing. He runs around forty fight nights a year. This year Matchroom landed in Australia. A new deal with Foxtel brings seven of those cards onto Australian soil, available on Kayo, and the first is at The Star on the Gold Coast, headlined by Teremoana Teremoana and Michael Zerafa. The morning before the card, Eddie and Keegan ran 5k together and then sat down on the sand and recorded this. Grateful he gave us the time. In this episode, we discuss growing up as Barry Hearn's son and why outperforming a successful father is its own kind of hard start, the drive behind his rule that nobody in his industry will ever outwork him, and why the person with a nine to five walking this beach can be more successful than the billionaire. We also discuss consistency (keep banging on the door, it might take one bang or a thousand), why his favourite saying, this too shall pass, is really about the good times, what interviewing Adam Peaty, Mark Cavendish, Mo Farah and Frank Lampard taught him about the cost of obsession, the selfishness it takes to be the best at anything, and the legacy he wants to leave by making boxing a prominent sport in Australia. 
This podcast is supported by Denza. Thanks DENZA Gold Coast for getting behind the show.&nbsp;<a href="https://www.denzagoldcoast.com.au/">https://www.denzagoldcoast.com.au/</a>
For more just like this&nbsp; #113 Tim Tszyu: Learning from Loss, Fighting for Redemption:&nbsp;<a href="https://open.spotify.com/episode/7kIpcy07kxIUjQd7YuPk4o">Spotify</a>&nbsp;&middot;&nbsp;<a href="https://podcasts.apple.com/us/podcast/113-tim-tszyu-learning-from-loss-fighting-for-redemption/id1695873736?i=1000717018452&amp;uo=4">Apple</a>&nbsp;&middot;&nbsp;<a href="https://www.youtube.com/watch?v=VEMRNA2PR6w">YouTube</a>&nbsp; #146 Harry Garside: Masculinity, Vulnerability &amp; Boxing:&nbsp;<a href="https://open.spotify.com/episode/5J1knjZmt0vdzLXsgNKczY">Spotify</a>&nbsp;&middot;&nbsp;<a href="https://podcasts.apple.com/us/podcast/146-harry-garside-masculinity-vulnerability-boxing/id1695873736?i=1000741193468&amp;uo=4">Apple</a>&nbsp;&middot;&nbsp;<a href="https://www.youtube.com/watch?v=0BqstMQIArw">YouTube</a>
Listen and subscribe&nbsp;Spotify:&nbsp;<a href="https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K">https://open.spotify.com/show/4L7zyEBXeNYBDK4rRjBK0K</a>&nbsp;Apple Podcasts:&nbsp;<a href="https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736">https://podcasts.apple.com/au/podcast/keegan-and-company/id1695873736</a>&nbsp;YouTube:&nbsp;<a href="https://www.youtube.com/@Keeganandcompany">https://www.youtube.com/@Keeganandcompany</a>
Follow for more&nbsp;Podcast Instagram:&nbsp;<a href="https://www.instagram.com/keeganandcompanypodcast/">https://www.instagram.com/keeganandcompanypodcast/</a>&nbsp;Keegan's Instagram:&nbsp;<a href="https://www.instagram.com/keeganhipgrave/">https://www.instagram.com/keeganhipgrave/</a>&nbsp;TikTok:&nbsp;<a href="https://www.tiktok.com/@keeganandcompany">https://www.tiktok.com/@keeganandcompany</a>

#195 Alex Boyce (Sun Devil): Building the Viral Coffee Shop & Hitting Rock Bottom After Closing The Doors

Keegan and Company

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