Join Keegan as he sits down with James Newbury, fitness entrepreneur and elite competitor, for a wide-ranging conversation on training, business, and personal growth. James shares his journey from childhood athletics to competing at the highest levels of CrossFit and HYROX, including how he rapidly built a thriving, community-driven gym environment. Together they unpack the power of consistency, adapting through setbacks, and learning from failure, alongside the sacrifices required to pursue excellence. This episode highlights the value of shared experiences, resilient mindset, and building environments that bring the best out of people.