Why is it so prolific? 

Icon status? Or not?

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere?

[1.19] Why is it so prolific? 
[9.00] Icon status? Or not?

Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle &ndash; from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere? [1.19] Why is it so prolific?&nbsp; [9.00] Icon status? Or not?
Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. 

Each episode, competitive hosts Emily Naismith (Broadsheet, frankie magazine) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say, Tim Tams or chillies) in a bid for your affection. You get to vote for who was the most interesting on Instagram!

It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). 

Join us on social media for more weird and snacky food pursuits
Instagram: @ingredipedia
TikTok: @ingredipedia

Credits
Music: Jarrad Brown of Eagle and the Worm
Artwork design: Jess Ramsey
Photography: Phoebe Powell

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. 
Each episode, competitive hosts<a href="http://www.emilynaismith.com/"> Emily Naismith</a> (<a href="https://www.broadsheet.com.au/melbourne/food-and-drink/article/food-we-fight-about-coriander">Broadsheet</a>,<a href="https://www.frankie.com.au/article/rant-sound-and-fury-547521"> frankie magazine</a>) and<a href="http://benjaminbirchall.com/"> Ben Birchall</a> (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say,<a href="http://ingredipedia.com.au/episodes/2023/9/10/tim-tams-how-to-eat-cheese-tim-tams-a-new-tim-tam-slam"> Tim Tams</a> or<a href="https://ingredipedia.com.au/episodes/2023/7/9/chilli-mcdonalds-spicy-chilli-oil-sundae-the-best-sriracha-alternative"> chillies</a>) in a bid for your affection. You get to vote for who was the most interesting<a href="https://www.instagram.com/ingredipedia/?hl=en"> on Instagram</a>!
It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). 
Join us on social media for more weird and snacky food pursuits Instagram: <a href="https://www.instagram.com/ingredipedia/?hl=en">@ingredipedia</a> TikTok: <a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>
Credits Music: Jarrad Brown of Eagle and the Worm Artwork design: Jess Ramsey Photography: Phoebe Powell

Weird and interesting food stories and facts.

Ingredipedia

Ingredipedia is a food fight podcast, but instead of burgers and pies, your hosts sling weird and interesting food stories. 



Each episode, Emily Naismith (frankie magazine, Broadsheet) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) choose an ingredient (say, maple syrup or tofu) and battle it out over three rounds to see whose facts reign supreme. There are personal stories, extremely unscientific experiments, kitchen failures, rare triumphs and a whole lot of strange facts from the depths of the internet (an uncanny amount related to The Civil War). 



This is a podcast for anyone who loves eating food hosted by two friends who also love eating food. Oh and you get to vote who wins each episode on Instagram, so come and sit with us and pick your favourite (but don’t tell us to our face because we have fragile egos… or at least one of us does).



Our catchy theme music is by Jarrad Brown of Eagle & The Worm. 



Our beautiful, almost-edible logo by the talented Jess Ramsey.

Ingredipedia is a food fight podcast, but instead of burgers and pies, your hosts sling weird and interesting food stories. 
 
Each episode, Emily Naismith (frankie magazine, Broadsheet) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) choose an ingredient (say, <a href="http://ingredipedia.com.au/episodes/2022/9/12/maple-syrup-are-you-being-duped-and-now-to-steal-it">maple syrup</a> or <a href="http://ingredipedia.com.au/episodes/2022/8/1/episode-47-tofu-1">tofu</a>) and battle it out over three rounds to see whose facts reign supreme. There are personal stories, extremely unscientific experiments, kitchen failures, rare triumphs and a whole lot of strange facts from the depths of the internet (an uncanny amount related to The Civil War). 
 
This is a podcast for anyone who loves eating food hosted by two friends who also love eating food. Oh and you get to vote who wins each episode <a href="https://www.instagram.com/ingredipedia/?hl=en">on Instagram</a>, so come and sit with us and pick your favourite (but don’t tell us to our face because we have fragile egos… or at least one of us does).
 
Our catchy theme music is by Jarrad Brown of <a href="http://our%20catchy%20as%20hell%20theme%20music%20is%20by%20jarrad%20brown%20of%20eagle%20%26%20the%20worm./">Eagle &amp; The Worm</a>. 
 
Our beautiful, almost-edible logo by the talented <a href="http://instagram.com/hellojessramsey">Jess Ramsey</a>.

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

It’s last-minute gift season, and we’re entering the most fraught aisle of them all: supermarket chocolate boxes. From Ferrero Rocher to Favourites, Lindt balls to Seashells, we analyse what each box says about you. Which ones pass the test and which ones will be regifted for eternity? Don't even think about buying half-price chocolate boxes before listening to this. 

Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

It&rsquo;s last-minute gift season, and we&rsquo;re entering the most fraught aisle of them all: supermarket chocolate boxes. From Ferrero Rocher to Favourites, Lindt balls to Seashells, we analyse what each box says about you. Which ones pass the test and which ones will be regifted for eternity? Don't even think about buying half-price chocolate boxes before listening to this.&nbsp; Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

🍫The Great Supermarket Chocolate Gift-Off🎁 [Christmas Sugar Rush]

This is part one of our three part Christmas Sugar Rush miniseries! Are you team pudding or pav? (It’s ok to be both.) We’re pulling apart two of the most divisive Christmas desserts: pavlova and Christmas pudding. There are childhood scars, strong opinions, and some seriously shocking revelations. 

Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

This is part one of our three part Christmas Sugar Rush miniseries! Are you team pudding or pav? (It&rsquo;s ok to be both.) We&rsquo;re pulling apart two of the most divisive Christmas desserts: pavlova and Christmas pudding. There are childhood scars, strong opinions, and some seriously shocking revelations.&nbsp;
Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

🎄Pavlova trauma and Christmas pudding plot twist 🤯[Christmas Sugar Rush] 

Is white chocolate back from the brink of extinction? And what makes the new Cheezels-flavoured CCs different to the standard CCs? And what do these two very different snacks taste like together? These very important snack questions will be answered in this salty-sweet roadtest episode of Australia's most unhinged food podcast, Ingredipedia. 

Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

Is white chocolate back from the brink of extinction? And what makes the new Cheezels-flavoured CCs different to the standard CCs? And what do these two very different snacks taste like together? These very important snack questions will be answered in this salty-sweet roadtest episode of Australia's most unhinged food podcast, Ingredipedia.&nbsp;
Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

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