Why is it so prolific? 

Icon status? Or not?

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle – from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere?

[1.19] Why is it so prolific? 
[9.00] Icon status? Or not?

Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

Is Violet Crumble the most prolific brand in the supermarket? It just may be. This week we investigate how a once-niche Australian chocolate bar quietly took over every supermarket aisle &ndash; from ice-cream toppings to muesli bars to protein powder (wtf). We taste-test the elusive peanut-butter Violet Crumble, question its cultural status, and ask the big question: why is it suddenly everywhere? [1.19] Why is it so prolific?&nbsp; [9.00] Icon status? Or not?
Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. 

Each episode, competitive hosts Emily Naismith (Broadsheet, frankie magazine) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say, Tim Tams or chillies) in a bid for your affection. You get to vote for who was the most interesting on Instagram!

It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). 

Join us on social media for more weird and snacky food pursuits
Instagram: @ingredipedia
TikTok: @ingredipedia

Credits
Music: Jarrad Brown of Eagle and the Worm
Artwork design: Jess Ramsey
Photography: Phoebe Powell

Want to feast on funny food facts and fables? Or slurp up strange and spicy stories from supermarkets and society? Bite into Australia’s funnest food podcast, Ingredipedia. 
Each episode, competitive hosts<a href="http://www.emilynaismith.com/"> Emily Naismith</a> (<a href="https://www.broadsheet.com.au/melbourne/food-and-drink/article/food-we-fight-about-coriander">Broadsheet</a>,<a href="https://www.frankie.com.au/article/rant-sound-and-fury-547521"> frankie magazine</a>) and<a href="http://benjaminbirchall.com/"> Ben Birchall</a> (3RRR FM’s Breakfasters, Smith Journal) try to serve the most interesting stories about a specific ingredient (say,<a href="http://ingredipedia.com.au/episodes/2023/9/10/tim-tams-how-to-eat-cheese-tim-tams-a-new-tim-tam-slam"> Tim Tams</a> or<a href="https://ingredipedia.com.au/episodes/2023/7/9/chilli-mcdonalds-spicy-chilli-oil-sundae-the-best-sriracha-alternative"> chillies</a>) in a bid for your affection. You get to vote for who was the most interesting<a href="https://www.instagram.com/ingredipedia/?hl=en"> on Instagram</a>!
It’s fun! It’s lighthearted! It’s largely unhinged! It’s the McDonald’s Happy Meal of the podcast world (but back when you actually got a Cheeseburger and a toy inside). 
Join us on social media for more weird and snacky food pursuits Instagram: <a href="https://www.instagram.com/ingredipedia/?hl=en">@ingredipedia</a> TikTok: <a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>
Credits Music: Jarrad Brown of Eagle and the Worm Artwork design: Jess Ramsey Photography: Phoebe Powell

Weird and interesting food stories and facts.

Ingredipedia

Ingredipedia is a food fight podcast, but instead of burgers and pies, your hosts sling weird and interesting food stories. 



Each episode, Emily Naismith (frankie magazine, Broadsheet) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) choose an ingredient (say, maple syrup or tofu) and battle it out over three rounds to see whose facts reign supreme. There are personal stories, extremely unscientific experiments, kitchen failures, rare triumphs and a whole lot of strange facts from the depths of the internet (an uncanny amount related to The Civil War). 



This is a podcast for anyone who loves eating food hosted by two friends who also love eating food. Oh and you get to vote who wins each episode on Instagram, so come and sit with us and pick your favourite (but don’t tell us to our face because we have fragile egos… or at least one of us does).



Our catchy theme music is by Jarrad Brown of Eagle & The Worm. 



Our beautiful, almost-edible logo by the talented Jess Ramsey.

Ingredipedia is a food fight podcast, but instead of burgers and pies, your hosts sling weird and interesting food stories. 
 
Each episode, Emily Naismith (frankie magazine, Broadsheet) and Ben Birchall (3RRR FM’s Breakfasters, Smith Journal) choose an ingredient (say, <a href="http://ingredipedia.com.au/episodes/2022/9/12/maple-syrup-are-you-being-duped-and-now-to-steal-it">maple syrup</a> or <a href="http://ingredipedia.com.au/episodes/2022/8/1/episode-47-tofu-1">tofu</a>) and battle it out over three rounds to see whose facts reign supreme. There are personal stories, extremely unscientific experiments, kitchen failures, rare triumphs and a whole lot of strange facts from the depths of the internet (an uncanny amount related to The Civil War). 
 
This is a podcast for anyone who loves eating food hosted by two friends who also love eating food. Oh and you get to vote who wins each episode <a href="https://www.instagram.com/ingredipedia/?hl=en">on Instagram</a>, so come and sit with us and pick your favourite (but don’t tell us to our face because we have fragile egos… or at least one of us does).
 
Our catchy theme music is by Jarrad Brown of <a href="http://our%20catchy%20as%20hell%20theme%20music%20is%20by%20jarrad%20brown%20of%20eagle%20%26%20the%20worm./">Eagle &amp; The Worm</a>. 
 
Our beautiful, almost-edible logo by the talented <a href="http://instagram.com/hellojessramsey">Jess Ramsey</a>.

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

Step into the future with us and find out what the hell lab-grown meat actually is. Is it meat? Can vegetarians eat it? How the hell is it made? We unpack it all and what it means for ethics, animals and menus… plus, we actually eat it! 

Step into the future with us and find out what the hell lab-grown meat actually is. Is it meat? Can vegetarians eat it? How the hell is it made? We unpack it all and what it means for ethics, animals and menus&hellip; plus, we actually eat it!&nbsp;

🧪Lab-grown meat: Would you eat it? (We did)🥩

The saddest birthday cake

Hot Cross Buns

Hot Cross Bun

Ah, supermarket Mud Cake. $6 of sugar and regret. But what happens if you should present one to Emily for an office birthday? (Hint: BEWARE). Meanwhile, what does supermarket Mud Cake have to with Easter? And are the big chains even trying any more?

(0:58) The saddest birthday cake

(7:20) Hot Cross Buns


Follow us on Instagram (@ingredipedia) and TikTok (@ingredipedia) to see visuals of our weird and snacky food pursuits.

Ah, supermarket Mud Cake. $6 of sugar and regret. But what happens if you should present one to Emily for an office birthday? (Hint: BEWARE). Meanwhile, what does supermarket Mud Cake have to with Easter? And are the big chains even trying any more?
(0:58) The saddest birthday cake
(7:20) Hot Cross Buns
 Follow us on Instagram (<a href="https://www.instagram.com/ingredipedia/">@ingredipedia</a>) and TikTok (<a href="https://www.tiktok.com/@ingredipedia">@ingredipedia</a>) to see visuals of our weird and snacky food pursuits.

🎂🤎 Mud Cake: Is it the saddest birthday cake? 🎂🤎

Happy new year, pals! We're back!

Where did all the apricot snacks go? They were a staple food group of the 1990s and now we go years without thinking about the humble apricot… WHY!? In our first episode back for 2026, Ben proposes a restaurant dedicated to apricot chicken, Em pines over long lost snacks and we eat a fresh apricot… correctly.

Whose apricot facts did you like best? Vote for Em or Ben on our Instagram, @ingredipedia. Poll up Sunday night! 

Happy new year, pals! We're back!
Where did all the apricot snacks go? They were a staple food group of the 1990s and now we go years without thinking about the humble apricot&hellip; WHY!? In our first episode back for 2026, Ben proposes a restaurant dedicated to apricot chicken, Em pines over long lost snacks and we eat a fresh apricot&hellip; correctly. Whose apricot facts did you like best? Vote for Em or Ben on our Instagram, <a href="http://instagram.com/ingredipedia">@ingredipedia</a>. Poll up Sunday night!&nbsp;

🍫Violet Crumble: Peanut butter to protein powder… why is it suddenly everywhere?👀

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