On this episode - Audience Consideration Sets, we question the use of terminology like "targeting" and go on a journey into the art of intersectionality, while sharing stories that may make you re-think the initial stages of the planning process.


With Guests:
Haem Roy, Sr. Manager of Branded Content & Integrated Solutions at Rogers
Nicky Davis, Executive Director of Engagement and Inclusion at CBC

 

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On this episode - Audience Consideration Sets, we question the use of terminology like "targeting" and go on a journey into the art of intersectionality, while sharing stories that may make you re-think the initial stages of the planning process. 
With Guests:
<ul>
<li><a href="https://www.linkedin.com/in/haemroy/">Haem Roy</a>, Sr. Manager of Branded Content &amp; Integrated Solutions at <a href="https://www.rogerssportsandmedia.com/">Rogers</a></li>
<li><a href="https://www.linkedin.com/in/nick-davis-1837a521/">Nicky Davis</a>, Executive Director of Engagement and Inclusion at <a href="https://www.cbc.ca/">CBC</a></li>
</ul>
&nbsp;
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As stewards of the digital industry here in Canada, our responsibility is one of establishing open - honest, conversations on lived experiences. Especially as it relates to Diversity, Equality and Inclusion. In doing so, our hope is that we may learn from each other, establish best practices and support the healthy growth of the digital ecosystem. 

As stewards of the digital industry here in Canada, our responsibility is one of establishing open - honest, conversations on lived experiences. Especially as it relates to Diversity, Equality and Inclusion. In doing so, our hope is that we may learn from each other, establish best practices and support the healthy growth of the digital ecosystem.&nbsp;

IAB Canada's Diversity, Equity and Inclusion Podcast

IAB Canada's Diversity, Equity & Inclusion Podcast

Episode 2: Audience Consideration Sets

On this episode - Culture & Talent in the workplace, we listen as our guests share their own experiences of being part of building culture from the ground up.

With Guests:
Gah-Yee Won, Head of Media Innovation and Growth Marketing at Intuit Consumer Group
Stef Mallaci, CPG Lead at Snap Inc.

 

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On this episode - Culture &amp; Talent in the workplace, we listen as our guests share their own experiences of being part of building culture from the ground up.
With Guests:
<ul>
<li><a href="https://www.linkedin.com/in/gahyeewon/">Gah-Yee Won</a>, Head of Media Innovation and Growth Marketing at <a href="https://www.intuit.com/ca/">Intuit Consumer Group</a></li>
<li><a href="https://www.linkedin.com/in/stefmallaci/">Stef Mallaci</a>, CPG Lead at <a href="https://www.snap.com/en-US">Snap Inc.</a></li>
</ul>
&nbsp;
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Episode 4: Culture and Talent in the Workplace

On this episode - Algorithmic Bias, we scratch the surface and question the non-binary definition of ‘nude’ and its amalgamation into current systems, while investigating the purchase path and how to go about the 'testing' of inclusiveness.

With Guests:
Qyn Bayley-Hay, Digital Marketing Manager at Arcane
Adam Casole-Buchanan, Director of Partnerships at BriefBid

 

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On this episode - Algorithmic Bias,&nbsp;we scratch the surface and question the non-binary definition of &lsquo;nude&rsquo; and its amalgamation into current systems, while investigating the purchase path and how to go about the 'testing' of inclusiveness.
With Guests:
<ul>
<li><a href="https://www.linkedin.com/in/qynbh/">Qyn Bayley-Hay</a>, Digital Marketing Manager at <a href="https://thearcane.com/?gclid=Cj0KCQiAkZKNBhDiARIsAPsk0Wj92HDiqogq8S4gnvZ_vLX9qG5ieYs_Tlgi0EbpVZclMS--NBnKoVoaAtCvEALw_wcB">Arcane</a></li>
<li><a href="https://www.linkedin.com/in/adamcasolebuchanan/">Adam Casole-Buchanan</a>, Director of Partnerships at <a href="https://briefbid.com/">BriefBid</a></li>
</ul>
&nbsp;
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Episode 3: Algorithmic Bias

On this episode - Why Creative and Language Matters, we dig into the meaning of cultural relevance and its connection to value-based creative, while questioning how much of the multicultural opportunity we’re giving away here in Canada.

With Guests:
Joycelyn David, Owner at AV Communications
Jagdeesh Mann, Owner at Sunflower Media@jagdeeshmann

 

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On this episode - Why Creative and Language Matters, we dig into the meaning of cultural relevance and its connection to value-based creative, while questioning how much of the multicultural opportunity we&rsquo;re giving away here in Canada.
With Guests:
<ul>
<li><a href="https://www.linkedin.com/in/joycelyndavid/">Joycelyn David</a>, Owner at <a href="https://www.avcommunications.ca/">AV Communications</a></li>
<li><a href="https://www.linkedin.com/in/jagdeesh-mann-b9130511/">Jagdeesh Mann</a>, Owner at <a href="https://sunflowermedia.ca/">Sunflower Media</a> <a href="https://twitter.com/jagdeeshmann?lang=en">@jagdeeshmann</a></li>
</ul>
&nbsp;
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Episode 2: Audience Consideration Sets

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IAB Canada's Diversity, Equity & Inclusion Podcast

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