We're using AI more than ever. And yet, according to research from Glean's Work AI Institute, only 10% of Australians say AI is significantly improving organisational performance. 

The truth is that most organisations have done what Dom Price calls the "Woodstock theory" of AI adoption: build it and they will come. Throw the tools out there, hope people figure it out, and wait for the productivity miracle that never quite arrives. 

In this episode, I sit down with Dom Price, former Atlassian work futurist and one of the sharpest thinkers I know on how organisations actually work. Dom joins me off the back of new Australian research showing the enormous gap between AI adoption and AI impact, and we dig into exactly why that gap exists and what to do about it. 

If you care about building genuine AI capability in your team rather than just looking busy with AI, this conversation will make you rethink where to start. 

Dom and I discuss: 

• The "Woodstock theory" of AI adoption, and why most organisations are getting almost nothing back for their investment 

• Botsitting and botshitting: two new terms that capture exactly what's going wrong with how we use AI at work 

• The minus one, zero, plus one framework for figuring out where AI actually belongs in your organisation 

• Why managers are becoming the unexpected bottleneck in an AI-enabled workplace 

• Dom's board of directors inside Claude, and how he uses it to catch his own blind spots 

• The question Dom asks every leadership team that almost no one can answer 

Key quotes 

"If you have inefficient and ineffective processes and people systems, and you layer in AI, you are doing stupid things faster." 

"Most of the businesses I work with in the ASX, their human operating system's Windows 95. So you might have Claude 5.9. You're using Ferrari-style horsepower in your technology, but the way your humans and teams work and meet and make decisions... all those things are Windows 95." 

Connect with Dom Price on Instagram, LinkedIn and his website. 

If this conversation sparked something, you'll also love my recent chat with Professor Scott Anthony on how AI has changed the way he approaches problem-solving and his day-to-day workflows. Listen here.

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M 

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) 

Instagram (https://www.instagram.com/amanthai) 

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/ 

Visit https://www.amantha.com/podcast for full show notes from all episodes. 

Get in touch at amantha@inventium.com.au 

Credits: 
Host: Amantha Imber 
Sound Engineer: The Podcast Butler