In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising.

Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pritchard (Executive Creative Director at Dentsu Creative).

Together they unpack why audio captures attention in ways other media can’t, why much podcast advertising still misses the mark, and why brands should stop treating sound as an afterthought.

From the emotional power of music to the craft of sonic branding, the conversation explores how great audio work is created and why authenticity, voice, and storytelling matter more than ever in an AI-driven world.

If great advertising makes people feel something, this episode asks a simple question: should sound be where it starts?