Heard Mentality
Heard Mentality
Heard Mentality explores how the world’s most creative brands use sound to make people feel, think, and act. Presented by Commercial Radio & Audio and hosted by LBB’s Britt Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through and move audiences.Social links:
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What Uber Can Teach Us About the Power of Audio
In this episode of Heard Mentality, we sit down with two of the most awarded creative minds in the country — Tom Martin and Julian Schreiber, Chief Creative Officers at Special Australia. As the creative force behind brands like Uber, Bonds and Virgin, they unpack the role audio plays in shaping p…
27:06
In a Convenience Economy, Audio Delivers
Live from HEARD Live, this special edition of Heard Mentality brings together Global Chief Marketing Officer of Guzman y Gomez, Lara Thom, and Lizzie Young for a candid conversation on the role of audio in driving real business growth. From distinctive brand assets to measurable sales impact, Lara…
22:21
How to bank on sound: Westpac’s Michelle Klein on music, memory and modern marketing
In this episode of Heard Mentality, we sit down with Westpac’s Chief Growth and Marketing Officer, Michelle Klein, to unpack how one of Australia’s most established brands found a powerful new idea… hidden in plain sight. From unlocking the iconic “W” to creating a custom song that audiences insta…
33:05
Why Great Advertising Starts With Sound
In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising. Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pri…
35:27
Why 11% Might Be the Smartest Media Decision You Make
“The starting point. No one cares about your brand.” In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beat…
30:33
Travelling Through Sound — Audio Without Borders
In this episode of Heard Mentality, Brittany Rigby is joined by Webjet’s Oonagh Flannery, The Hallway’s Jules Hall, and Havas Host’s Gayle While to unpack how audio shapes travel brands — and why consistency in sound is one of the most powerful tools in building recognition and trust.
30:48
Sound That Sticks: How Audio Builds Brands You Can’t Forget
Every brand has a look — the great ones also have a sound. Brittney Rigby speaks with Aaron Matthews (Original Audio) and Laura-Leigh Smith (Studiotonic) about the emotion, science, and consistency behind great sonic branding. Plus, we chat with Kimberley Flanagan (Strat Agency) about how Chemist W…
38:21
The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding
What does sushi have in common with Netflix? A killer sonic brand. In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture…
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