What does great creative actually sound like?

Brittany Rigby sits down with two of Australia's top creative leaders, David Fraser (CD, BMF) and Jeremy Hogg (National ECD, M+C Saatchi), to talk trust, taste, and the craft of audio in an industry obsessed with the shiny and the new.

They get into keeping humans at the heart of the work, the "theatre of the mind" that makes radio so powerful, why audio still gets treated as an afterthought (and why it shouldn’t be!), knowing when an idea sounds right, hunting down unusual voices, the rise of absurdist humour, and the sonic branding that still gives them goosebumps.

A must-listen for anyone in advertising, marketing, radio or audio production.