Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. 
We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.
We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations. 
MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. 
<ol>
<li>We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.</li>
<li>We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations. </li>
<li>MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look. </li>
</ol>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. 

This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights. 

What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. 
This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.

Bringing the voice of the consumer to the healthcare conversation

What Consumers Want

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

How Providers and Disruptors Treat Patients as Consumers

Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio. 

All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who’s involved, what’s their mission, and how do they plan to carry it out? 

DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data: 

https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#533) 

Priya Bathija and Lauren Riplinger share AHIMA&rsquo;s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework&rsquo;s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio.&nbsp;
All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who&rsquo;s involved, what&rsquo;s their mission, and how do they plan to carry it out?&nbsp;
DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data:&nbsp;
<a href="https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf">https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf</a>
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#533)&nbsp;

AHIMA’s New Framework for Building Patient Trust (#533)

Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company’s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers’ AI-influenced health journeys. 

All that, plus the Flava of the Week about the CMS ACCESS Model’s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#532) 

Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company&rsquo;s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers&rsquo; AI-influenced health journeys.&nbsp;
All that, plus the Flava of the Week about the CMS ACCESS Model&rsquo;s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#532)&nbsp;

Zocdoc Enters Its Next Chapter (#532) 

Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality. 

All that, plus the Flava of the Week about Apple’s newly announced Health features. How is Apple getting into the longevity space, and how can we each bridge the gap of trusted information? 

JOIN THE COMMUNITY (IT'S FREE) 

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes. 

Visit healthcarerapcommunity.com to create your account. 

(#531) 

Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality.&nbsp;
All that, plus the Flava of the Week about Apple&rsquo;s newly announced Health features. How is Apple getting into the longevity space, and how can we each bridge the gap of trusted information?&nbsp;
JOIN THE COMMUNITY (IT'S FREE)&nbsp;
This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.&nbsp;
Visit&nbsp;<a href="https://healthcarerapcommunity.com/">healthcarerapcommunity.com</a> to create your account.&nbsp;
(#531)&nbsp;

How Providers and Disruptors Treat Patients as Consumers

What Consumers Want

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