What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. 

This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights. 

What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. 
This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.

It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and ranks in the top 5% of all podcasts globally. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap <a href="https://healthcarerap.com/"></a>is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.
It is one of the longest-lasting podcasts in the industry, passing 500 episodes and 8 years on the air, and <a href="https://www.listennotes.com/podcasts/healthcare-rap-shift-forward-health-dAvhm_j30sN/">ranks in the top 5% of all podcasts globally</a>. Highlights include CEOs, founders and other senior leaders from Oura, Whoop, Noom, Superpower, Novo Nordisk, Best Buy Health, CVS Health, Google, Microsoft, and hundreds more.
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered health

Healthcare Rap

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media is a healthcare media and community platform facilitating conversations between healthcare leaders, marketers, operators, innovators, and technology companies through podcasts, virtual events, collaborative cohorts, research, and micro-content experiences.

Healthcare Rap Media

Bringing the voice of the consumer to the healthcare conversation

What Consumers Want

The MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences. 

Outside the Echo Chamber explores mental health as a critical issue that affects millions and challenges the traditional healthcare system. 

And of course, we hear from our consumers. This month, we asked consumers, "Where do you go for support during tough times?" 

For more on mental wellness in healthcare, download MDRG’s four-part series, The Business Case for Empathy.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

The MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences. 
<ul></ul>
Outside the Echo Chamber explores mental health as a critical issue that affects millions and challenges the traditional healthcare system. 
And of course, we hear from our consumers. This month, we asked consumers, "Where do you go for support during tough times?" 
For more on mental wellness in healthcare, download MDRG’s four-part series, <a href="https://info.mdrginc.com/landing-page-case-for-empathy">The Business Case for Empathy.</a>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

Providing Consumers With Better Mental Wellness Solutions

https://api.omny.fm/orgs/ddd623af-6f34-49f9-8330-ae2801304610/clips/a224d8aa-9ff9-40e8-8139-b03d0160899f/transcript

Consumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change:
Hear from Karen Ashley of Providence about their strategic plan for Diversity, Equity, and Inclusion
Learn about healthcare startups advocating for better outcomes for all
Gain insights from consumers on what makes them feel heard in their healthcare experiences

For more on DE&I in healthcare, download MDRG’s four-part series, The Business Case for Empathy.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Consumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change:
<ul>
<li>Hear from Karen Ashley of <a href="https://www.providence.org/">Providence</a> about their strategic plan for Diversity, Equity, and Inclusion</li>
<li>Learn about healthcare startups advocating for better outcomes for all</li>
<li>Gain insights from consumers on what makes them feel heard in their healthcare experiences</li>
</ul>
For more on DE&amp;I in healthcare, download MDRG’s four-part series, <a href="https://info.mdrginc.com/landing-page-case-for-empathy">The Business Case for Empathy.</a>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

Consumers Want Inclusive Healthcare

https://api.omny.fm/orgs/ddd623af-6f34-49f9-8330-ae2801304610/clips/a2095d17-7de5-4674-92bc-b013000f0fae/transcript

Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that reality is not too far away. 

Resources:
The Business Case for Empathy white paper
Emilia Morano-Williams

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional healthcare facilities. So, imagine taking a preventive diagnostic test at a laundromat while waiting for your clothes to dry ... that reality is not too far away. 
Resources:
<ul>
<li><a href="https://info.mdrginc.com/landing-page-case-for-empathy">The Business Case for Empathy white paper</a></li>
<li><a href="https://stylus.com/team/emilia-morano-williams">Emilia Morano-Williams</a></li>
</ul>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

Eyes On the Future

https://api.omny.fm/orgs/ddd623af-6f34-49f9-8330-ae2801304610/clips/882cde1e-4925-4d46-834b-affd0168388e/transcript

Join host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Join host Stephanie Douglass as she speaks with former CMO of Bed Bath &amp; Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch <a href="https://info.mdrginc.com/landing-page-case-for-empathy" data-saferedirecturl="https://www.google.com/url?q=https://info.mdrginc.com/landing-page-case-for-empathy&amp;source=gmail&amp;ust=1677635488033000&amp;usg=AOvVaw3uV0O5Mjrxzd9g6nx58XEt">MDRG's 4-part empathy series: Elevate Your Brand with Empathy.</a>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

How Different is Marketing in Healthcare Anyway?

https://api.omny.fm/orgs/ddd623af-6f34-49f9-8330-ae2801304610/clips/3e0bbbc9-50f4-47d5-878d-afbe014f3ac1/transcript

Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies. 
We go out to the public and ask them what they think about when they hear the term "brand engagement"
MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves
Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies. 
<ol>
<li>We go out to the public and ask them what they think about when they hear the term "brand engagement"</li>
<li>MDRG’s Maggie Conley goes Outside the Echo Chamber to discuss how health systems can push the envelope and differentiate themselves</li>
<li>Marshall Schoenthal and Jason Hamrick from Phase2 give their take on engagement in digital channels</li>
</ol>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

Where Engagement Fits In the Experience Equation

Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. 
We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.
We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations. 
MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. 
<ol>
<li>We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences.</li>
<li>We go in depth with a provider organization and a disruptor organization side by side. Jennifer Bollinger, Senior Vice President and Chief Consumer Officer of Ochsner Health and Andrea Pearson, Chief Growth Officer for Dispatch Health, join MDRG President and Founder Sondra Brown to discuss how they are prioritizing the consumer throughout their organizations. </li>
<li>MDRG’s Lauren McCabe discusses how Baby Boomers are not who we thought they were, and their behavior in the consumer marketplace is worth a second look. </li>
</ol>
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="http://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free.

What Consumers Want

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