In this episode of Health vs. Hype with the American Medical Association, host Trace Dominguez uncovers the science behind viral sleep trends, and reveals what actually works to improve sleep quality.
From mouth tape and melatonin to your sleep tracker, breathwork, and sleep divorces, millions of Americans are experimenting with trending sleep hacks. More than half of U.S. adults have tried at least one viral sleep trend. But are these methods backed by science…or just social media hype?
Featuring insights from lifestyle content creator Lucy Fink, sleep storyteller Kathryn Nicolai, and sleep medicine expert Dr. Jose Colon, this episode answers the questions:
You’ll also learn why “trying harder” to sleep can backfire, how social media influences health behaviors, and which simple, evidence-based strategies can help you fall asleep faster and wake up feeling restored.
If you’ve ever struggled with insomnia, experimented with sleep optimization, or wondered whether viral wellness trends are worth it, this episode gets to the bottom of it all.

Protein-Maxxing: What Social Media Gets Right…and Wrong
37:01

Introducing: Health vs Hype with the American Medical Association
02:00