Sasha is keen to get started with her new business, but she seems to be stuck. “When is the best time to launch?” she asks. I give her a lot of insight into what customers are looking for, where they might be found and I also coach her on ‘there is no perfect’. This episode speaks to those in business about staying relevant to customers, and those who one day dream of starting one and need the next steps to do so. 

Thanks to our sponsor www.hummpro.com/au/

For more info on some of things Naomi talks about in this episode, see this link. 

https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing