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Sasha is keen to get started with her new business, but she seems to be stuck. “When is the best time to launch?” she asks. I give her a lot of insight into what customers are looking for, where they might be found and I also coach her on ‘there is no perfect’. This episode speaks to those in business about staying relevant to customers, and those who one day dream of starting one and need the next steps to do so. 

Thanks to our sponsor www.hummpro.com/au/

For more info on some of things Naomi talks about in this episode, see this link. 

https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

 

Sasha is keen to get started with her new business, but she seems to be stuck. &ldquo;When is the best time to launch?&rdquo; she asks. I give her a lot of insight into what customers are looking for, where they might be found and I also coach her on &lsquo;there is no perfect&rsquo;. This episode speaks to those in business about staying relevant to customers, and those who one day dream of starting one and need the next steps to do so.&nbsp;
Thanks to our sponsor <a href="http://www.hummpro.com/au/">www.hummpro.com/au/</a>
For more info on some of things Naomi talks about in this episode, see this link.&nbsp;
<a href="https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing">https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing</a>
&nbsp;

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.

In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.

Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.

Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs.
In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business.
Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business.
Naomi Simson is an entrepreneur who founded RedBalloon&nbsp;in 2001. She has been blogging for a decade at&nbsp;NaomiSimson.com, is a&nbsp;professional speaker, author of&nbsp;Live What You Love&nbsp;&amp;&nbsp;Ready To Soar, and a &ldquo;Shark&rdquo; on business reality show&nbsp;Shark Tank Australia.

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