Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.

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