Andrea Brimmer, Chief Marketing and Public Relations Officer for Ally Financial, joins Sarah to talk about the company’s groundbreaking 50/50 Pledge to reach equal spend in media across men's and women's sports, (and why folks need to see ROI differently in the two spaces), her favorite “I told you so” moments and why Ally leaned into its sponsorship of the NWSL in its darkest moment, instead of abandoning it. Plus, a hoops lifer breaks her own record, heartbreak for one Olympic hopeful, and ruin a family dinner for just $36.
SHOW NOTES:
You can read Fair.org’s piece on the sexist coverage of the WNBA CBA negotiations here
Use the code CYBERMONDAY to get 20% off the entire Good Game merch collection here
Subtle conversation starter table runners are available here and here
Leave us a voicemail at 872-204-5070 or send us a note at goodgame@wondermedianetwork.com
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