Does cash equal cume or is it a short-term solution to a time spent listening problem? 

Craig Bruce dissects the radio cash tactic with Wade Kingsley from The Ideas Business. 

Game Changers: Radio is produced by Bad Producer Productions. Production support from Kate Meade and Clint Brice. 

Find us online here.

Does cash equal cume or is it a short-term solution to a time spent listening problem?&nbsp;
<a href="https://www.twitter.com/cb_bruce">Craig Bruce</a> dissects the radio cash tactic with Wade Kingsley from <a href="https://www.theideas.business/aboutwade">The Ideas Business</a>.&nbsp;
Game Changers: Radio is produced by <a href="https://www.badproducerproductions.com">Bad Producer Productions</a>. Production support from Kate Meade and Clint Brice.&nbsp;
Find us online <a href="https://www.radiogamechangers.com">here</a>.

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?
The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.
Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

A love letter to radio in the form of a podcast. Interviews with the best in broadcasting.

Game Changers Radio: Melbourne Radio Wars

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?

The Melbourne Radio Wars hosted by Craig Bruce, Irene Hulme and Wade Kingsley is a podcast dedicated to the most exciting battle in radio history.

Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?
The Melbourne Radio Wars hosted by Craig Bruce, Irene Hulme and Wade Kingsley is a podcast dedicated to the most exciting battle in radio history.
Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.

Exploring the segments, tactics and strategies of the radio industry.

Episode 69 - The 5-Million-Dollar Question: Are cash contests worth the money?

In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why.

Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprising.

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 

Find out more at https://www.createconsultresearch.com/musicmaster/

This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com

Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX

Email us at melbourneradiowars@gmail.com

In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why.
Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprising.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
Find out more at <a href="https://www.createconsultresearch.com/musicmaster/">https://www.createconsultresearch.com/musicmaster/</a>
This series contains the use of AI generated voices. Sound design is by Dom Evans at <a href="https://www.earsay.com.au/">EARSAY</a>
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>
Support the show: <a href="https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX">https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX</a>
Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>

A+ Underdogs

In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4  headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about the radio chick who’s getting all the clicks.

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 

Find out more at https://www.createconsultresearch.com/musicmaster/

This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY.

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com

Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX



Email us at melbourneradiowars@gmail.com

In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4  headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from <a href="http://news.com.au/">news.com.au</a> will join us to talk about the radio chick who’s getting all the clicks.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. 
Find out more at <a href="https://www.createconsultresearch.com/musicmaster/">https://www.createconsultresearch.com/musicmaster/</a>
This series contains the use of AI generated voices. Sound design is by Dom Evans at <a href="https://www.earsay.com.au/">EARSAY</a>.
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>
Support the show: <a href="https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX">https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX</a>
 
Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>

Mansplaining GFK survey 4

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.

Find out more at https://www.createconsultresearch.com/musicmaster/

This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY

Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com

Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX

Email us at melbourneradiowars@gmail.com

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at <a href="https://www.createconsultresearch.com/musicmaster/">https://www.createconsultresearch.com/musicmaster/</a>
This series contains the use of AI generated voices. Sound design is by Dom Evans at <a href="https://www.earsay.com.au/">EARSAY</a>
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>
Support the show: <a href="https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX">https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX</a>
Email us at <a href="mailto:melbourneradiowars@gmail.com">melbourneradiowars@gmail.com</a>

Episode 69 - The 5-Million-Dollar Question: Are cash contests worth the money?

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