Game Changers Radio: Melbourne Radio Wars
Game Changers Radio: Melbourne Radio Wars
It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market? The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history. Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest…Social links:
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Fee, Fi, Fo, Fox. What to do now with Fifi Box? (and her breakfast show)
The dust has settled on the GfK survey 1 results, and we’re back with more analysis and a spotlight on the Fox breakfast show. They’re down a point and sliding back in the pack, the question of how they respond is now looming large. We'll also take another closer look at 2DAYs new music format. Th…
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GFK survey 1 2025. A new Golden age.
We’ve got some first thoughts on the first survey results of the year on what is a very big day for Christian O’Connell. The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out …
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Kyle & Jackie O vs MFW
Who are the Mad F**ing Witches, and why are they going after Kyle & Jackie O? This week, we unpack their campaign and the broader role of activism in radio. Meanwhile, Fifi, Fev & Nick claim to be Melbourne’s biggest breakfast party, but can they balance that with their push for bail reform? It’s…
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Radio Days AF
In this week's episode we get the full rundown from Radiodays Europe 2025 including all the goss on Wade’s chance meeting with Jackie O at the event. And big news this week - 2DayFM has a new format, aimed at younger listeners, we’ll share our notes from our listen. The Melbourne Radio Wars is sp…
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Q&A Episode
This week, we’re diving into more of your questions covering topics including navigating tough conversations with talent, breaking down who’s winning the marketing war, and asking whether ARN has any real leverage with Kyle & Jackie O, plus, we each share a career moment we would probably prefer to…
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A very convincing insult
In this episode we'll talk about the biggest radio story of the year so far - Marty Sheargold’s own goal that could may have ended his FM radio career. And the numbers are in. The SCA and ARN financials have been published this week and we’ll get the clearest insight into what they mean from Mumbr…
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You are not redundant
Another tough week for the radio industry with more redundancies being announced at SCA, we’ll talk about the personal impact for those affected. Also this week we have our first review of Fifi, Fev and Nick for 2025 and Kieran Simpson, head of digital on the Project, joins us to discuss how radio …
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It’s hard to be humble
In this weeks episode we pull apart Kyle and Jackie’s first Aplus moment for the year and discuss the value of content spikes. Irene has the snorkel on and is ready for her first deep dive, focusing on 2day’s new breakfast show Jimmy and Nath. And we might find time to suggest a few ideal locations…
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An 8 week pause
In this week’s episode we discuss the ramifications of Kyle’s absence from the Melbourne radio wars for an extended period as he starts his recovery from brain surgery. What will this mean for Kiis Melbourne and how will they defend the show's number 1 position in Sydney? Vivienne Kelly from the n…
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Good luck Babe!
In this week’s episode we discuss the departure of ARN head of content Duncan Campbell, former Austereo head of marketing Jeremy McVean joins us to dissect the new Kyle and Jackie O marketing campaign and we reveal our mild, hot and spicy predictions for 2025! The Melbourne Radio Wars is sponsored…
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