On this episode of Futurepreneur Eucalyptus founder Tim Doyle and national business editor John McDuling delve into the power of marketing. Eucalyptus is a digital healthcare start up that works with healthcare brands to connect patients with telehealth doctors, promote conversations around mental health, and emphasises ongoing patient care through its products. Eucalyptus recently secured a $30 million dollar funding round from Blackbird Ventures and a range of high-profile US and Australian investors. 

Doyle’s marketing expertise was fine-tuned at Koala, Australia’s ‘most awarded’ mattress company. 

Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/

On this episode of Futurepreneur Eucalyptus founder Tim Doyle and national business editor John McDuling delve into the power of marketing. Eucalyptus is a digital healthcare start up that works with healthcare brands to connect patients with telehealth doctors, promote conversations around mental health, and emphasises ongoing patient care through its products. Eucalyptus recently secured a $30 million dollar funding round from Blackbird Ventures and a range of high-profile US and Australian investors.&nbsp;
Doyle&rsquo;s marketing expertise was fine-tuned at Koala, Australia&rsquo;s &lsquo;most awarded&rsquo; mattress company.&nbsp;
Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/

As Australia emerges from its Covid-induced slumber what does the future look like for the companies that will reignite the economy?
From the makers of Please Explain, Bondi Badlands and Pheobe’s Fall comes Futurepreneur, a new podcast in partnership with Optus that will talk to the people building the future of the Australian economy about the challenges they faced in their business journeys.
From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futurepreneur takes you inside the life of a startup.
Hosted by Australia’s most respected business journalists including John McDuling, Zoe Samios, Charlotte Grieve, Dominic Powell and Amelia McGuire, Futurepreneur is must-listen for anyone who wants insight into Australia's leading business minds.

Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/

As Australia emerges from its Covid-induced slumber what does the future look like for the companies that will reignite the economy? From the makers of Please Explain, Bondi Badlands and Pheobe&rsquo;s Fall comes Futurepreneur, a new podcast in partnership with Optus that will talk to the people building the future of the Australian economy about the challenges they faced in their business journeys. From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futurepreneur takes you inside the life of a startup. Hosted by Australia&rsquo;s most respected business journalists including John McDuling, Zoe Samios, Charlotte Grieve, Dominic Powell and Amelia McGuire, Futurepreneur is must-listen for anyone who wants insight into Australia's leading business minds.
Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe <a href="https://subscribe.theage.com.au/">https://subscribe.theage.com.au/</a> or <a href="https://subscribe.smh.com.au/">https://subscribe.smh.com.au/</a>

Futurepreneur

The power of marketing with Tim Doyle

In this episode of Futurpreneur national business editor John McDuling is joined by Scott Farquhar to discuss the future of work as the country emerges from the shackles of coronavirus restrictions. 

Scott is the founder of Australia’s most successful technology company, Atlassian. Together with Mike Cannon-Brookes he founded the company in 2002 with $10,000 of credit card debt. Over the past two decades Atlassian has emerged as one for the world’s largest technology companies and is Australia’s newest $100 billion company. 

It’s probably responsible for key tools developers and IT support use where you work. Atlassian is known for its extremely progressive approach to remote work, and internal culture. 

For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

In this episode of Futurpreneur national business editor John McDuling is joined by Scott Farquhar to discuss the future of work as the country emerges from the shackles of coronavirus restrictions.&nbsp;
Scott is the founder of Australia&rsquo;s most successful technology company, Atlassian. Together with Mike Cannon-Brookes he founded the company in 2002 with $10,000 of credit card debt. Over the past two decades Atlassian has emerged as one for the world&rsquo;s largest technology companies and is Australia&rsquo;s newest $100 billion company.&nbsp;
It&rsquo;s probably responsible for key tools developers and IT support use where you work. Atlassian is known for its extremely progressive approach to remote work, and internal culture.&nbsp;
For more of Australia&rsquo;s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

The great resignation with Scott Farquhar

In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it’s time to switch it up.

Alyce Tran knows how to pivot. She was a successful M&A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche.

But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May.

Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There’s not much about Australia’s retail economy the self-described ‘queen of the pivot’ isn’t across. 

For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it&rsquo;s time to switch it up.
Alyce Tran knows how to pivot. She was a successful M&amp;A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche.
But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May.
Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There&rsquo;s not much about Australia&rsquo;s retail economy the self-described &lsquo;queen of the pivot&rsquo; isn&rsquo;t across.&nbsp;
For more of Australia&rsquo;s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

Switching it up with Alyce Tran

In this episode of Futurepreneur Shameless Media co-founders Michelle Andrews and Zara McDonald join media and telecommunications reporter Zoe Samios to discuss how to stay afloat without compromising your business model. 

Michelle Andrews and Zara McDonald are hosts of the hugely popular Shameless podcast and run the company that creates it. Their podcast has been downloaded over 31 million times. 

It covers everything from scandalous marriages to reality television to interviewing Julia Gillard and is hugely popular with women in their 20s who make up 95 percent of Shameless Media’s audience. 

The Shameless Media empire is growing...with a newsletter, book, videos, with the pair even launching a new agency. From defamation challenges to rejecting big brand deals, Michelle and Zara have successfully navigated the challenges that come with running a company, all while maintaining a friendship. 

For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

In this episode of Futurepreneur Shameless Media co-founders Michelle Andrews and Zara McDonald join media and telecommunications reporter Zoe Samios to discuss how to stay afloat without compromising your business model.&nbsp;
Michelle Andrews and Zara McDonald are hosts of the hugely popular Shameless podcast and run the company that creates it. Their podcast has been downloaded over 31 million times.&nbsp;
It covers everything from scandalous marriages to reality television to interviewing Julia Gillard and is hugely popular with women in their 20s who make up 95 percent of Shameless Media&rsquo;s audience.&nbsp;
The Shameless Media empire is growing...with a newsletter, book, videos, with the pair even launching a new agency. From defamation challenges to rejecting big brand deals, Michelle and Zara have successfully navigated the challenges that come with running a company, all while maintaining a friendship.&nbsp;
For more of Australia&rsquo;s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

The power of marketing with Tim Doyle

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