In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it’s time to switch it up.

Alyce Tran knows how to pivot. She was a successful M&A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche.

But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May.

Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There’s not much about Australia’s retail economy the self-described ‘queen of the pivot’ isn’t across. 

For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.