Henry Firth and Ian Theasby are the Founders of 'BOSH!'. 'BOSH!' is the biggest plant-based online channel for everyone from the fully meatless to the veg-curious. Henry and Ian have sold over a million plant cookbooks and 'BOSH!' products are now sold in supermarkets worldwide.
In today’s episode, Henry and Ian discuss how their lifelong friendship influenced their decisions to transition to a plant-based lifestyle and how that led to the creation of 'BOSH!' They dig into the recipe development process, the foods that excite them, and how fatherhood has changed their approach to food and social media.
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