What if your brand had a signature scent that made clients feel exactly what you wanted them to feel — trust, luxury, energy, nostalgia?

In this episode of Future Fit Leadership, I sit down with doctors-turned-entrepreneurs Suji and Jeeva, co-founders of BrandScent, the game-changing business behind some of Australia’s most memorable branded fragrances. From maternity leave side hustle to Shark Tank and scent tech innovation, their journey blends science, storytelling, and serious startup grit.

We explore how scent influences behaviour, memory, and brand loyalty — and why scent might just be your most powerful (and overlooked) branding tool.

If you’ve ever said, “This place smells like success,” this episode is for you.