Join us for an insightful episode of "From the Nest with Charity Jen," where Greg Ng, CEO of a consulting firm specializing in customer insight, shares his journey of creating transformative non-profit events. Over a decade ago, Greg forged a deep connection with a local NC food bank, driven by his personal commitment to the cause. At the time, serving as the CMO of Brooks Bell, his expertise in marketing and video production sparked a revolutionary idea - a 24-hour internet streaming telethon aimed at raising awareness and funds for the food bank.

Despite initial apprehensions, the telethon was a monumental success, attracting widespread media attention and making a significant impact on the community. Greg's story exemplifies the power of community engagement and innovative thinking in driving meaningful change. His experience underscores the profound impact that skilled individuals can have when they channel their talents and passion into non-profit initiatives.

This episode is a must-listen for non-profit fundraisers seeking inspiration and practical insights into leveraging creative ideas for maximum impact. Discover how you, too, can make a difference and inspire others to contribute to worthy causes.

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The key moments in this episode are:

00:00:16 - Introduction and Background of Guests
00:02:39 - Brooks Bell and Marketing Optimization
00:09:25 - 24-Hour Live Streaming Fundraising Event
00:14:21 - Creative Fundraising and Engagement
00:17:15 - Building on Success and Digital Fundraising
00:18:57 - Event Planning and Execution
00:21:20 - Impact and Fundraising
00:22:54 - Social Media Ambassadors
00:27:05 - Personal Involvement and Community Impact
00:29:37 - Memorable Moments and Community Engagement
00:36:33 - Harnessing Social Media Buzz
00:38:20 - Preparing for the Telethon
00:39:59 - Evolving the Telethon
00:43:54 - Personal Engagement in Fundraising
00:47:54 - Coaching and Empowering Others