Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.

In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.

Read more from Kinda Studio's report on attention here.

Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.
In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.
Read more from Kinda Studio's report on attention <a href="https://freshairproduction.co.uk/editorial/why-podcasts-are-the-best-long-form-channel-for-today/">here</a>.

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

Fresh Ears

The Power of Long Form Audio. With Kinda Studios.

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate.

At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting.

Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt HollandHead of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice.

They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander.

Listen to Upfront here.

One of our favourite podcasts that shows the power of pushing boundaries and taking risks, is Upfront from financial services software provider IRESS. From its origin, IRESS were determined to change the narrative around financial services and encourage listeners to get passionate.
At its core, Upfront shows how creative you can be when creating a podcast. From music to host, artwork, content approach and promotion, Upfront has redefined the realms of financial service podcasting.
Fresh Air Founder Neil Cowling chatted to Kate Atkinson, Content Lead at IRESS and Matt Holland Head of Communication at IRESS, about how they created a distinct and unconventional podcast with a well defined tone of voice.
They also explore how they used their learnings from season 1 and applied them to grow season 2 and they hear from Senior Producer of Upfront at Fresh Air, Raj Pander.
Listen to Upfront <a href="https://Upfront.lnk.to/podcast">here</a>.

Using Podcasting To Create Extraordinary Content with IRESS

In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.

Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned. 

This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

In the final episode of our Media 360 Mini-Series, Fresh Air's Director of Content Michaela Hallam chats to Marketing and Media Manager of BT Business Simon White about audio identity within the B2B market.
Simon also talks through and shares the results of BT's recent campaign with The News Agents podcast and the insights they learned. 
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to <a href="freshairproduction.co.uk">freshairproduction.co.uk</a>

Media 360 Mini-Series: BT's Simon White

Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.

Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.

This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.
Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.
This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to <a href="freshairproduction.co.uk">freshairproduction.co.uk</a>

The Power of Long Form Audio. With Kinda Studios.

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