Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.

In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.

Read more from Kinda Studio's report on attention here.