Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.

In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.

Read more from Kinda Studio's report on attention here.

Knowing how and why podcasts can work well to reach client audiences is key to the work we do at Fresh Air. So we commissioned Kinda Studios, a specialist team who apply neuroscience research to creative projects, to discover how podcasts effects our brains and why long form media is worth the effort.
In the first of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, about how podcasts create a strong relationship between the listener and the audio (and therefore the brand behind it) by creating intimacy, effort and bucket loads of attention in a way that no other medium can achieve.
Read more from Kinda Studio's report on attention <a href="https://freshairproduction.co.uk/editorial/why-podcasts-are-the-best-long-form-channel-for-today/">here</a>.

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

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