Fresh Ears
Fresh Ears
Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic. You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - an…Social links:
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How to create compelling branded content, with the BBC
This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast …
33:45
How Well Is Your Podcast Actually Doing? With Bumper
Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast dat…
40:54
Why Podcasts Work For Luxury Brands, with T Brand Studio
Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership …
35:04
Acast, Ads & Podcast Creativity, with Lizzy Pollott
Lizzy Pollott, Acast's Chief Communications and Brand Officer, sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual cha…
37:49
How Brands Can Earn Their Own Attention, with Steve Pratt
This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and bu…
30:32
How You Can Speak to Your Podcast, with Say It Now
Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an a…
29:22
Media360 2024: Dan Geneen from the British Heart Foundation
Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission. This episode is …
19:07
Media360 2024: Zoe Harris from On The Beach
Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since. This episode is part of Fresh Air's Media360 series. …
13:31
Media360 2024: Clare Chapman from EssenceMediacomX
Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission. This episode is part of Fresh Air's Media360 seri…
14:21
Introducing Fresh Air Media
Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand th…
29:41