First Time 5k's coach Petra meets with James Tye, Founder & Executive Director at Clean Lakes Alliance, Madison and Adam Sodersten, Marketing & Communications Director at Clean Lakes Alliance, Madison to talk about the 2024 Frozen Assets Events, benefiting our lakes on February 3rd, 2024, including the only 5k on a frozen lake, our Lake Mendota. The family-friendly festival on frozen Lake Mendota and at The Edgewater Hotel helps connect the community with the lake through free winter activities.