Breastfeeding doesn't come naturally to everyone. In fact, most women struggle at some point in their breastfeeding experience. And yet we don't talk a lot about how challenging feeding a baby can be. According to recent research by Philips Avent a third of Australian mums are too embarrassed to talk about their feeding issues. So why, in an age where we embrace the expression 'breast is best', are women struggling to talk about the reality of breastfeeding? Edwina Sharrock is a midwife and founder of Birthbeat. She talks about her own challenges with breastfeeding and why women still struggle today.