When a child gets something into their head (like the fact that they want a lolly) they can be really persistent. Their ability to pester a parent into submission would be admired by any hard-bitten negotiator. Derek McCormack, Principal Specialist at raisingchildren.net.au, says that there are some strategies that parents can employ to prevent the initial onslaught. Derek talks us through some strategies we can put in place, and how to respond if they don’t work.