In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC

Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.

A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.

In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.

We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.

You can connect with Joanne at:

LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au

Check out THE ICONIC

Got You Looking 👀

------

NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.**

If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.

Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au

Podcast Insta: @‌fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website:Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness

#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC
Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&amp;G, Unilever, J&amp;J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.
A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.
In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.
We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.
You can connect with Joanne at:
LinkedIn - <a href="https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au" data-testid="link-with-safety" data-renderer-mark="true">https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au</a>
Check out THE ICONIC
<a href="https://www.theiconic.com.au/got-you-looking/" data-testid="inline-card-resolved-view">Got You Looking 👀</a>
------
NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest<a href="https://fashionequipped.com.au/india-sourcing-experience" data-testid="link-with-safety" data-renderer-mark="true">** here.**</a>
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true">  @‌startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness
<a href="https://www.instagram.com/explore/tags/podcastersofinstagram/" data-testid="link-with-safety" data-renderer-mark="true">#podcastersofinstagram</a>  <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>  <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a> #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



-- 

This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>
 
-- 
This is a Guide Your Light Network Production | Podcasts with Purpose
<a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a>

Jo Robinson | CMO at THE ICONIC| Leading Customer-Centric Growth & Innovation in eCommerce

Graham is an entrepreneur and environmentalist with a world-leading focus on textile sustainability and innovation.   

Graham is co-founder of BlockTexx, an Australian clean technology company that has developed pioneering technology that is the solution for hard-to-recycle clothing blends. 

BlockTexx® is on an urgent mission to divert textile and clothing waste from landfill by re-manufacturing textile waste back into the world's new products.  

BlockTexx has collaborated with some leading Australian Fashion Brands, creating an opportunity for them to take their Circular Economy initiatives to the next level.

The work that Graham, his co-founder Adrian and their dynamic team are doing is cutting-edge and leading globally.

You can connect with Graham at:

Block Texx  https://www.blocktexx.com/

LinkedIn - https://www.linkedin.com/in/grahamross2/?originalSubdomain=au

 ------

Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest here. 

If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. 



Instagram: @fashionequipped  @startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website: www.fashionequipped.com.au

Let's do this together, let's make The Fashion Business, YOUR Business!





#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness 

#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #BlockTexx 

Graham is an entrepreneur and environmentalist with a world-leading focus on textile sustainability and innovation.   
Graham is co-founder of BlockTexx, an Australian clean technology company that has developed pioneering technology that is the solution for hard-to-recycle clothing blends. 
BlockTexx® is on an urgent mission to divert textile and clothing waste from landfill by re-manufacturing textile waste back into the world's new products.  
BlockTexx has collaborated with some leading Australian Fashion Brands, creating an opportunity for them to take their Circular Economy initiatives to the next level.
The work that Graham, his co-founder Adrian and their dynamic team are doing is cutting-edge and leading globally.
You can connect with Graham at:
Block Texx  <a href="https://www.blocktexx.com/">https://www.blocktexx.com/</a>
LinkedIn - <a href="https://www.linkedin.com/in/grahamross2/?originalSubdomain=au">https://www.linkedin.com/in/grahamross2/?originalSubdomain=au</a>
 ------
Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest<a href="https://fashionequipped.com.au/india-sourcing-experience"> here. </a>
If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. 
 
Instagram:<a href="https://www.instagram.com/fashionequipped/"> @fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/">  @startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/"> @fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au"> www.fashionequipped.com.au</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
 
 
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/">#FashionEquipped</a> #StartYourFashionBusiness 
<a href="https://www.instagram.com/explore/tags/podcastersofinstagram/">#podcastersofinstagram</a>  <a href="https://www.instagram.com/explore/tags/melbournebusiness/">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/">#brisbanebusiness</a>  <a href="https://www.instagram.com/explore/tags/fashionbusiness/">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  <a href="https://www.instagram.com/explore/tags/businesstips/">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/">#businesspodcast</a> #BlockTexx

Graham Ross | Co-Founder of BlockTexx | Diverting textile and clothing waste from landfill

Enjoy this Impact Edit with Gina Anstee, Director of Retail at Aje

Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and changemakers in the fashion industry.

From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion.

Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes.

These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact!

So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community.

_____

Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE & AJE Athletica.

Gina is an experienced and highly successful leader in high-end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning.

Her impressive track record in building and leading iconic luxury brands to unprecedented growth in Australia and Asia is a testament to her leadership, her operational skills and customer focus.

You can connect with Aje at

https://www.instagram.com/aje/?hl=en

_______________



Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest** here.**

Clothing and Garment Sourcing in India | Fashion Equipped — Fashion Equipped: Fashion Business Consulting

If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.

Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au

Podcast Insta: @‌fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website:Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness

#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #Aje #AustralianFashion

Enjoy this Impact Edit with Gina Anstee, Director of Retail at Aje
Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and changemakers in the fashion industry.
From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion.
Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes.
These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact!
So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community.
_____
Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE &amp; AJE Athletica.
Gina is an experienced and highly successful leader in high-end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning.
Her impressive track record in building and leading iconic luxury brands to unprecedented growth in Australia and Asia is a testament to her leadership, her operational skills and customer focus.
You can connect with Aje at
<a href="https://www.instagram.com/_aje_/?hl=en" data-testid="link-with-safety" data-renderer-mark="true">https://www.instagram.com/aje/?hl=en</a>
_______________
 
Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest<a href="https://fashionequipped.com.au/india-sourcing-experience" data-testid="link-with-safety" data-renderer-mark="true">** here.**</a>
<a href="https://fashionequipped.com.au/india-sourcing-experience" data-testid="inline-card-resolved-view">Clothing and Garment Sourcing in India | Fashion Equipped — Fashion Equipped: Fashion Business Consulting</a>
If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true">  @‌startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness
<a href="https://www.instagram.com/explore/tags/podcastersofinstagram/" data-testid="link-with-safety" data-renderer-mark="true">#podcastersofinstagram</a>  <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a><a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a><a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>  <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a><a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a><a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a><a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a><a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a><a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a><a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a> #Aje #AustralianFashion

Impact Edit | Gina Anstee | Director of Retail at Aje

Paul is a renowned ecommerce advisor, author and owner, with over 15 years of experience.

In 2020 Paul was named number 2 in the Top 50 People in Ecommerce, and in 2022, he was awarded the Industry Recognition Award at the Online Retail Industry Awards (ORIAS), for his contribution to the ecommerce industry. In 2024 Paul was named by Yotpo as the Best Ecommerce Consultant in APAC.

In 2023 Paul wrote Shopify for Dummies, a book which reached the number 1 position on Amazon in the USA and Australia, in two categories. In 2024 Paul will release his second book, Selling Online for Dummies.

Paul is the Chair of the Advisory Board at the National Online Retail Association (NORA), and is an Advisory Board Member for Forbes, as well as sitting on the Board of a number of companies.

Paul is the owner of Learn Ecommerce, a platform he created to do two things: 1) Help beginners start an online business, and 2) Help larger businesses scale profitably.

Brands Paul has helped include Showpo, Babyboo, The Horse, Muscle Republic, Geedup, Who is Elijah, Proud Poppy and many more.

In 2022 Paul also co-founded Ecom Nation, a digital marketing agency for ecommerce brands, which in 2024 was named Australia's Best Digital Marketing Agency in the NORA Solution Partner awards.



During this episode, we dive into:
All things Scaling Fashion eCommerce
Profitability - Know Your Numbers 
Data-Driven Decision Making 
Innovation & Technology 



You can connect at:

@paulwaddycommerce

https://www.instagram.com/paulwaddyecommerce/?hl=en

_______________

Our Waitlist is NOW OPEN for the next INDIA Sourcing Experience 8-15th February 2025.  Join our Waitlist here and Elizabeth will be in touch with more information. 



If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. 



Instagram: @fashionequipped  @startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website: www.fashionequipped.com.au

Let's do this together, let's make The Fashion Business, YOUR Business!

Paul is a renowned ecommerce advisor, author and owner, with over 15 years of experience.
In 2020 Paul was named number 2 in the Top 50 People in Ecommerce, and in 2022, he was awarded the Industry Recognition Award at the Online Retail Industry Awards (ORIAS), for his contribution to the ecommerce industry. In 2024 Paul was named by Yotpo as the Best Ecommerce Consultant in APAC.
In 2023 Paul wrote Shopify for Dummies, a book which reached the number 1 position on Amazon in the USA and Australia, in two categories. In 2024 Paul will release his second book, Selling Online for Dummies.
Paul is the Chair of the Advisory Board at the National Online Retail Association (NORA), and is an Advisory Board Member for Forbes, as well as sitting on the Board of a number of companies.
Paul is the owner of Learn Ecommerce, a platform he created to do two things: 1) Help beginners start an online business, and 2) Help larger businesses scale profitably.
Brands Paul has helped include Showpo, Babyboo, The Horse, Muscle Republic, Geedup, Who is Elijah, Proud Poppy and many more.
In 2022 Paul also co-founded Ecom Nation, a digital marketing agency for ecommerce brands, which in 2024 was named Australia's Best Digital Marketing Agency in the NORA Solution Partner awards.
 
During this episode, we dive into:
<ol>
<li aria-level="1">All things Scaling Fashion eCommerce</li>
<li aria-level="1">Profitability - Know Your Numbers </li>
<li aria-level="1">Data-Driven Decision Making </li>
<li aria-level="1">Innovation &amp; Technology </li>
</ol>
 
You can connect at:
@paulwaddycommerce
<a href="https://www.instagram.com/paulwaddyecommerce/?hl=en">https://www.instagram.com/paulwaddyecommerce/?hl=en</a>
_______________
Our Waitlist is NOW OPEN for the next INDIA Sourcing Experience 8-15th February 2025.  <a href="https://fashionequipped.com.au/india-sourcing-trip#block-37dad16487167f2cf892">Join our Waitlist here </a>and Elizabeth will be in touch with more information. 
 
If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. 
 
Instagram:<a href="https://www.instagram.com/fashionequipped/"> @fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/">  @startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/"> @fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au"> www.fashionequipped.com.au</a>
Let's do this together, let's make The Fashion Business, YOUR Business!

Jo Robinson | CMO at THE ICONIC| Leading Customer-Centric Growth & Innovation in eCommerce

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