In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC

Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.

A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.

In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.

We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.

You can connect with Joanne at:

LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au

Check out THE ICONIC

Got You Looking 👀

------

NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.**

If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.

Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au

Podcast Insta: @‌fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website:Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness

#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC
Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&amp;G, Unilever, J&amp;J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.
A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.
In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.
We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.
You can connect with Joanne at:
LinkedIn - <a href="https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au" data-testid="link-with-safety" data-renderer-mark="true">https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au</a>
Check out THE ICONIC
<a href="https://www.theiconic.com.au/got-you-looking/" data-testid="inline-card-resolved-view">Got You Looking 👀</a>
------
NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest<a href="https://fashionequipped.com.au/india-sourcing-experience" data-testid="link-with-safety" data-renderer-mark="true">** here.**</a>
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true">  @‌startyourfashionbusiness_au</a>
Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionbusinessmindset</a>
Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a>
Website:<a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness
<a href="https://www.instagram.com/explore/tags/podcastersofinstagram/" data-testid="link-with-safety" data-renderer-mark="true">#podcastersofinstagram</a>  <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>  <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a> #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers &amp; Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>

Fashion Business Mindset is your FROW seat to the ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors.

Fashion Business Mindset

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/



-- 

This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

Fashion Business Mindset is your FROW seat to 'real' stories from Brands, Designers, Entrepreneurs, Makers and Mentors. Our mission? For you to tap into a dynamic fashion business elevation eco-system. Fashion Business Mindset provides access to rare conversations with industry thought leaders and changemakers. You'll gain insider access to The Future of Fashion. Hosted &amp; created by Elizabeth Formosa, the Founder of Fashion Equipped.
<a href="https://fashionequipped.com.au/">https://fashionequipped.com.au/</a>
 
-- 
This is a Guide Your Light Network Production | Podcasts with Purpose
<a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a>

Jo Robinson | CMO at THE ICONIC| Leading Customer-Centric Growth & Innovation in eCommerce

In this final episode of Fashion Business Mindset for 2024, we’re diving into a Level Up Session to help you reflect on the past year, learn from its lessons, and create a powerful, actionable blueprint for success in 2025.

This episode is packed with strategies, tools, and inspiration to help you:


Reflect on your wins, challenges, and key lessons from 2024.


Explore the top trends and opportunities shaping the fashion industry in 2025, including brand elevation, circular economy, tech integration, and the resurgence of physical retail.


Build your 5-step blueprint for levelling up with clear goals, optimised operations, and meaningful connections.

Download your FREE 2025 Business Blueprint to map out your goals and step into the new year with clarity and confidence HERE now. 

________

Work with us in 2025! 
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au
Podcast Insta: @‌fashionbusinessmindset
Facebook: www.facebook.com/fashionequipped
Website: Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness
#melbournebusiness#sydneybusiness#brisbanebusiness  #fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast  #eCommerce #BrandStrategy #eCommerce #AustralianFashion

In this final episode of Fashion Business Mindset for 2024, we&rsquo;re diving into a Level Up Session to help you reflect on the past year, learn from its lessons, and create a powerful, actionable blueprint for success in 2025.
This episode is packed with strategies, tools, and inspiration to help you:
<ul data-indent-level="1">
<li>
Reflect on your wins, challenges, and key lessons from 2024.
</li>
<li>
Explore the top trends and opportunities shaping the fashion industry in 2025, including brand elevation, circular economy, tech integration, and the resurgence of physical retail.
</li>
<li>
Build your 5-step blueprint for levelling up with clear goals, optimised operations, and meaningful connections.
</li>
</ul>
Download your FREE 2025 Business Blueprint to map out your goals and step into the new year with clarity and confidence <a href="https://fashionequipped.com.au/fashion-business-insights/business-blueprint-template">HERE now.&nbsp;</a>
________
Work with us in 2025!&nbsp; If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @&zwnj;fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true"> &nbsp;@&zwnj;startyourfashionbusiness_au</a> Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @&zwnj;fashionbusinessmindset</a> Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a> Website:&nbsp;<a href="http://www.fashionequipped.com.au/" data-testid="link-with-safety" data-renderer-mark="true">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>&nbsp; <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist&nbsp; <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a>&nbsp; #eCommerce #BrandStrategy #eCommerce #AustralianFashion

Ep 110 | Your 2025 Blueprint: Level Up Your Fashion Business for Growth, Impact, and Resilience

Today, I’m thrilled to be joined by Michaela Wessels, CEO & co-founder of Style Arcade.

Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions.

Michaela is a retail and e-commerce veteran with over 15 years of experience in merchandise buying, planning and consulting.

Michaela’s trailblazing work ethic and entrepreneurship has seen Australia's biggest brands replace spreadsheets with intelligent fashion analytics and digital range planning from Style Arcade.

Michaela's background in finance formed the foundation of entering into over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic.

Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to some of the world’s biggest brands and retailers.

Backed by Acadian Software (Klaviyo, Convoke) Style Arcade has grown in excess of 200% annually since inception and has garnered the trust of over 6,000 global users. Working with both brands and retailers across more than 13 countries from pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Amiri. Currently, 63% of the platform’s revenue has come from word-of-mouth highlighting the company’s significant brand awareness amongst fashion industry data fanatics.

During our chat, Michaela and I delve into


The entrepreneurial journey behind Style Arcade


The importance of leveraging data for decision-making in fashion


How brands can innovate to stay ahead in a competitive market.


How Style Arcade helps you optimise size accuracy, streamlines inventory management, and enhances assortment planning.


How Style Arcade helps businesses maximise profitability and improve in-season trading with features like AI-driven size and buy calculators, advanced retail analytics, and seamless e-commerce integration,.


Michaela also shares her invaluable insights on navigating the challenges of scaling a business and fostering creativity in a tech-driven industry.

 

You can connect with Michaela at Linkedin here. 

Head to the Style Arcade website and book a Demo here.

________

Work with us in 2025! 
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au
Podcast Insta: @‌fashionbusinessmindset
Facebook: www.facebook.com/fashionequipped
Website:Fashion Business Consulting and Mentoring | Fashion Equipped

Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness
#melbournebusiness#sydneybusiness#brisbanebusiness  #fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast  #eCommerce #BrandStrategy #eCommerce #AustralianFashion #StyleArcade #MerchandisePlanning #MerchandiseBuying

Today, I&rsquo;m thrilled to be joined by Michaela Wessels, CEO &amp; co-founder of Style Arcade.
Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions.
Michaela is a retail and e-commerce veteran with over 15 years of experience in merchandise buying, planning and consulting.
Michaela&rsquo;s trailblazing work ethic and entrepreneurship has seen Australia's biggest brands replace spreadsheets with intelligent fashion analytics and digital range planning from Style Arcade.
Michaela's background in finance formed the foundation of entering into over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic.
Michaela founded Style Arcade in 2018, it&rsquo;s; an all-in-one AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to some of the world&rsquo;s biggest brands and retailers.
Backed by Acadian Software (Klaviyo, Convoke) Style Arcade has grown in excess of 200% annually since inception and has garnered the trust of over 6,000 global users. Working with both brands and retailers across more than 13 countries from pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Amiri. Currently, 63% of the platform&rsquo;s revenue has come from word-of-mouth highlighting the company&rsquo;s significant brand awareness amongst fashion industry data fanatics.
During our chat, Michaela and I delve into
<ul data-indent-level="1">
<li>
The entrepreneurial journey behind Style Arcade
</li>
<li>
The importance of leveraging data for decision-making in fashion
</li>
<li>
How brands can innovate to stay ahead in a competitive market.
</li>
<li>
How Style Arcade helps you optimise size accuracy, streamlines inventory management, and enhances assortment planning.
</li>
<li>
How Style Arcade helps businesses maximise profitability and improve in-season trading with features like AI-driven size and buy calculators, advanced retail analytics, and seamless e-commerce integration,.
</li>
<li>
Michaela also shares her invaluable insights on navigating the challenges of scaling a business and fostering creativity in a tech-driven industry.
</li>
</ul>
&nbsp;
You can connect with Michaela at Linkedin <a href="https://www.linkedin.com/in/michaela-wessels/" data-testid="link-with-safety" data-renderer-mark="true">here. </a>
Head to the Style Arcade website and book a Demo <a href="https://www.stylearcade.com/" data-testid="link-with-safety" data-renderer-mark="true">here.</a>
________
Work with us in 2025!&nbsp; If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @&zwnj;fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true"> &nbsp;@&zwnj;startyourfashionbusiness_au</a> Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @&zwnj;fashionbusinessmindset</a> Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a> Website:<a href="http://www.fashionequipped.com.au/" data-testid="link-with-safety" data-renderer-mark="true">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
Let's do this together, let's make The Fashion Business, YOUR Business!
<a href="https://www.instagram.com/explore/tags/fashionbusinessmindsetpodcast/" data-testid="link-with-safety" data-renderer-mark="true">#FashionBusinessMindsetPodcast</a> <a href="https://www.instagram.com/explore/tags/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true">#FashionEquipped</a> #StartYourFashionBusiness <a href="https://www.instagram.com/explore/tags/melbournebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#melbournebusiness</a> <a href="https://www.instagram.com/explore/tags/sydneybusiness/" data-testid="link-with-safety" data-renderer-mark="true">#sydneybusiness</a> <a href="https://www.instagram.com/explore/tags/brisbanebusiness/" data-testid="link-with-safety" data-renderer-mark="true">#brisbanebusiness</a>&nbsp; <a href="https://www.instagram.com/explore/tags/fashionbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#fashionbusiness</a> <a href="https://www.instagram.com/explore/tags/australianbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#Australianbusiness</a> <a href="https://www.instagram.com/explore/tags/businessadvice/" data-testid="link-with-safety" data-renderer-mark="true">#businessadvice</a> <a href="https://www.instagram.com/explore/tags/podcaster/" data-testid="link-with-safety" data-renderer-mark="true">#podcaster</a> <a href="https://www.instagram.com/explore/tags/australianfashion/" data-testid="link-with-safety" data-renderer-mark="true">#australianfashion</a> #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist&nbsp; <a href="https://www.instagram.com/explore/tags/businesstips/" data-testid="link-with-safety" data-renderer-mark="true">#businesstips</a> <a href="https://www.instagram.com/explore/tags/goodbusiness/" data-testid="link-with-safety" data-renderer-mark="true">#goodbusiness</a> <a href="https://www.instagram.com/explore/tags/businesspodcast/" data-testid="link-with-safety" data-renderer-mark="true">#businesspodcast</a>&nbsp; #eCommerce #BrandStrategy #eCommerce #AustralianFashion #StyleArcade #MerchandisePlanning #MerchandiseBuying

Michaela Wessels, CEO of Style Arcade | Unlocking 44% Growth for Fashion Brands & Retailers 

I’m thrilled to welcome  Alexandra Bell, the founder and creative director of ALEXANDRA Australia and most recently, the beautiful content creation space, Beau Bell Studio.

With a passion for fashion, she launched her namesake label in Melbourne in 2016. Today, the brand’s headquarters, thriving eCommerce business, first bricks-and-mortar store, and creative studio are all based on the Gold Coast.

The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,

Balancing the demands of content creation with rising costs, Lexi launched Beau Bell Studio as a versatile photography space for the brand and the broader creative community. Lexi supports local startups by providing affordable access, recognising the challenges new businesses face in managing costs while striving to make their mark.

Lexi has been a client of mine for the past 18 months, and I’m always thrilled to showcase the incredible, talented entrepreneurs I have the privilege of working with every day.

During our chat, Lexi and I dive into:


The key learnings of a growing business


The power of brand elevation


Building a strong connection with customers


The balance of performance marketing and brand marketing


The excitement of opening your first store


Leading a growing team


Launching Beau Bell, her own creative studio on the Gold Coast


And so much more!

Lexi has also extended a generous offer for Beau Belle Studio bookings exclusively for our Fashion Business Mindset audience.

Beau Bell Studio already offers 50% off bookings for startups trading for less than two years.

But this summer until the end of February 2025, Fashion Business Mindset listeners can enjoy an exclusive 30% discount on bookings for established businesses.

Just mention our podcast to the team at Beau Bell to claim the offer! Link to studio below.

_____

You can connect with Lexi on Instagram at

@‌alexandrabell_alx

Visit Alexandra atA L E X Λ N D R A Australia - effortless cool and signature comfort

**Or on Instagram **@‌alexandraaus

Check out Beau Bell Studio atStudio for Photography | Gold Coast Photography Studio | Photoshoot Studio and be sure to mention our pod for a discount if you want to make a booking.

___________

Work with us in 2025! 
If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning.
Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au
Podcast Insta: @‌fashionbusinessmindset
Facebook: www.facebook.com/fashionequipped
Website:Fashion Business Consulting and Mentoring | Fashion Equipped


Let's do this together, let's make The Fashion Business, YOUR Business!

#FashionBusinessMindsetPodcast#FashionEquipped #StartYourFashionBusiness
#podcastersofinstagram#melbournebusiness#sydneybusiness#brisbanebusiness#fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast  #eCommerce #BrandStrategy #eCommerce #Alexandra #AustralianFashion

I’m thrilled to welcome  Alexandra Bell, the founder and creative director of ALEXANDRA Australia and most recently, the beautiful content creation space, Beau Bell Studio.
With a passion for fashion, she launched her namesake label in Melbourne in 2016. Today, the brand’s headquarters, thriving eCommerce business, first bricks-and-mortar store, and creative studio are all based on the Gold Coast.
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Balancing the demands of content creation with rising costs, Lexi launched Beau Bell Studio as a versatile photography space for the brand and the broader creative community. Lexi supports local startups by providing affordable access, recognising the challenges new businesses face in managing costs while striving to make their mark.
Lexi has been a client of mine for the past 18 months, and I’m always thrilled to showcase the incredible, talented entrepreneurs I have the privilege of working with every day.
During our chat, Lexi and I dive into:
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The key learnings of a growing business
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The power of brand elevation
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Building a strong connection with customers
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The balance of performance marketing and brand marketing
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The excitement of opening your first store
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Leading a growing team
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Launching Beau Bell, her own creative studio on the Gold Coast
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And so much more!
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Lexi has also extended a generous offer for Beau Belle Studio bookings exclusively for our Fashion Business Mindset audience.
Beau Bell Studio already offers 50% off bookings for startups trading for less than two years.
But this summer until the end of February 2025, Fashion Business Mindset listeners can enjoy an exclusive 30% discount on bookings for established businesses.
Just mention our podcast to the team at Beau Bell to claim the offer! Link to studio below.
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You can connect with Lexi on Instagram at
<a href="https://www.instagram.com/alexandrabell_alx/?hl=en" data-testid="link-with-safety" data-renderer-mark="true">@‌alexandrabell_alx</a>
Visit Alexandra at <a href="https://alexandraaustralia.com/" data-testid="inline-card-resolved-view">A L E X Λ N D R A Australia - effortless cool and signature comfort</a>
**Or on Instagram **<a href="https://www.instagram.com/alexandraaus/?hl=en" data-testid="link-with-safety" data-renderer-mark="true">@‌alexandraaus</a>
Check out Beau Bell Studio at  <a href="http://www.beaubellstudio.com.au/" data-testid="inline-card-resolved-view">Studio for Photography | Gold Coast Photography Studio | Photoshoot Studio</a> and be sure to mention our pod for a discount if you want to make a booking.
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Work with us in 2025!  If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram:<a href="https://www.instagram.com/fashionequipped/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionequipped</a><a href="https://www.instagram.com/startyourfashionbusiness_au/" data-testid="link-with-safety" data-renderer-mark="true">  @‌startyourfashionbusiness_au</a> Podcast Insta:<a href="https://www.instagram.com/fashionbusinessmindset/" data-testid="link-with-safety" data-renderer-mark="true"> @‌fashionbusinessmindset</a> Facebook:<a href="https://www.facebook.com/fashionequipped" data-testid="link-with-safety" data-renderer-mark="true"> www.facebook.com/fashionequipped</a> Website:<a href="http://www.fashionequipped.com.au/" data-testid="inline-card-resolved-view">Fashion Business Consulting and Mentoring | Fashion Equipped</a>
 Let's do this together, let's make The Fashion Business, YOUR Business!
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Jo Robinson | CMO at THE ICONIC| Leading Customer-Centric Growth & Innovation in eCommerce

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