Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services.

Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position.

In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions.

We discuss:

• Josh’s dynamic career journey and the experiences that shaped his approach to retail

• THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth

• Why customer obsession must be lived throughout an organisation—not simply written on the wall

• How THE ICONIC works with brands to create memorable physical and digital campaigns

• The growing importance of data, real-time insights and measurable marketing

• The differences between wholesale, marketplace, dropship and fulfilment models

• How brands can combine marketplace reach with greater control over pricing and assortment

• Why faster, consolidated delivery can strengthen trust and improve the customer experience

• How retail media can support customers from discovery and consideration through to conversion

• The changing customer journey and why the phone remains some of the world’s most valuable retail real estate

• Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making

• What THE ICONIC’s B Corp certification represents for the business and its brand partners

• The role of trusted leaders, mentorship and curiosity in Josh’s career progression

• Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent

• What excites him about the next evolution of THE ICONIC and the future of retail

Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change.

CONNECT WITH JOSH

Joshua Nunan Linkedin

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Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.

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