Fashion Business MindsetFashion Business Mindset

Episode 77: Kay Lang | Escaping sex trafficking, a path to healing and a passion for growing a purpose-driven brand and community

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My guest today is Kay Lang, The founder of Vixen and Fox.

Today’s conversation goes deeper than sharing a start-up story, today Kay also openly shares her personal story of trauma and abuse with the intention of helping others. 

In this episode we discuss some very sensitive and confronting experiences, please practice self care as you listen. If you feel triggered by this episode please seek support or call 1800 RESPECT. 

Based on Australia’s Gold Coast, Kay Lang is the founder and Creative Director of Vixen & Fox, the purpose-driven, fearlessly feminine lingerie label.

Vixen & Fox emerged from the golden shores of Australia, fuelled by Kay's vision to offer consciously crafted luxurious lingerie, truly tailored for today's tenacious woman who knows her worth.

Vixen and Fox is a space for those who wear, purchase, and live with intention - meaningfully curating a wardrobe that authenticity aligns with their values.

Each Vixen & Fox piece is a symbol of something greater. A community devoted to uplifting their fellow woman - a space to share our stories and support each other through advocacy and authentic moments of connection.

Vixen & Fox commit to using their platform to amplify the voices of those who have been silenced, to illuminate injustice and advocate for all of womankind by partnering with organisations including the Freedom Hub, Full Stop Australia, i = Change, Australian Childhood Foundation and Thread Together. 

A passionate advocate for freedom in all its forms, Kay has built Vixen & Fox to be more than just a lingerie brand, it’s a platform for positive change and authentic female empowerment.

Kay has an insatiable desire for truth, for freedom, for substance and for more.

This is a raw, real, vulnerable and inspiring episode.

You can find Kay & Vixen and Fox at: 



Kay’s Instagram 



Don’t miss this opportunity to experience a transformational business experience into the sophisticated world of production, sourcing and supply; meet with garment and fabric manufacturers; travel with like-minded business owners and mentors and connect with world-class artisans and manufacturers expressing the very best of India’s vibrant fashion culture.




Ready to level up to a new phase of growth and expansion?

Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.

Elizabeth's next availability for consulting is October 2023. Feel free to reach out to her directly at 

Consulting is suited to brands that are already trading and ready to work on their strategic growth plans. 


Ready to bring your vision to life and start your fashion business?


We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community.

If you are a start-up who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA. Our ‘Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in!


It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those who’ve already walked it and our deeply experienced mentors are here to help you navigate the business while building a strong mindset. 

If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!


If you're up for a Mini-Course, check out our Start and Scale Studio on our Fashion Equipped website and explore Start your Sourcing Strategy, Start-up Cost Analysis, and Tech Pack Development.

You can find Fashion Equipped over at:

Instagram: @fashionequipped @startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset



Let's do this together, let's make The Fashion Business, YOUR Business!

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