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Episode 75: Alice Fitch, Founder of Whola |How to Grow Your Wholesale Business Immediately

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In this episode, I speak with Alice Fitch, the Founder of Whola. 

Alice Fitch is a dynamic entrepreneur with a successful history running fashion wholesale businesses. Her company Whola is transforming the way business is done in this legacy industry, leveraging the latest technologies and automation.

The Whola platform is a one-stop-wholesale shop that has been embraced by 5000 retailers around Australia and internationally who use it to do their fashion buying.

Alice’s mission is to make life better for retailers by making their stores instantly relevant to their target markets without the risk of traditional fashion buying.

Alice has worked in the fashion wholesale space for over a decade, launching and growing many well known Australian brands prior to launching Whola.

Alice’s skill set focuses on innovation, wholesale strategy and communications.

During this chat we dive into how you can optimise your Wholesale Sales Strategy and what is happening at the forefront of Australian Retail. 


You can find the Whola at:





Don’t miss this opportunity to experience a transformational business experience into the sophisticated world of production, sourcing and supply; meet with garment and fabric manufacturers; travel with like-minded business owners and mentors and connect with world-class artisans and manufacturers expressing the very best of India’s vibrant fashion culture.



Download The Consious Fashion Blueprint here:


Ready to level up to a new phase of growth and expansion?

Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.

Elizabeth's next availability for consulting is October 2023. Feel free to reach out to her directly at 

Consulting is suited to brands that are already trading and ready to work on their strategic growth plans. 


Ready to bring your vision to life and start your fashion business?


We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community.

If you are a start-up who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA. Our ‘Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in!


It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those who’ve already walked it and our deeply experienced mentors are here to help you navigate the business while building a strong mindset. 

If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!


If you're up for a Mini-Course, check out our Start and Scale Studio on our Fashion Equipped website and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.

You can find Fashion Equipped over at:

Instagram: @fashionequipped @startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset



Let's do this together, let's make The Fashion Business, YOUR Business!


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