In our final episode for 2022, I welcome Elle Roseby, the Managing Director of Country Road, an iconic Australian lifestyle brand with a rich heritage. 

Elle has forged a remarkable career through fostering positive, results-driven cultures with a focus on innovation and collaboration. Over 30 years, she has risen through the ranks of some of Australia’s most respected retailers, including Myer, Sportsgirl and Supré, her tenures at the latter two cementing her reputation as someone who can orchestrate a rapid brand turnaround.

Known for her ability to redefine and reposition retail brands, Elle is regularly called upon to share her expertise and insight with audiences across Australia including Inside Retail events, WGSN, Melbourne Fashion Week, women’s leadership panels and private mentoring sessions.

At Country Road, Elle has been influential in repositioning the brand as a leader in sustainable design, both in fashion and retail environments. Her guidance in this area has led to brand partnerships with Oritain and Landcare Australia in recent years, as well as the launch of Our World, a dedicated platform for Country Road to share its sustainability journey with the wider community. Under Elle’s leadership, the brand’s Chadstone flagship became the first fashion retailer in Australia to achieve a 5 Star Green Star Design Review rating with the Green Building Council of Australia.

The mother of two is passionate about community enterprises and has spearheaded initiatives through The Butterfly Foundation and collaborated with charities like Redkite, Headspace, Dignity Dreams and the Graeme Dingle Foundation. An advocate for local talent, Elle has been involved in the RMIT TRI Project and remains a committee member of the RMIT School of Fashion Industry Advisory Group. Her support for community-based projects has led to an ongoing partnership between Country Road and the Darwin Aboriginal Art Fair Foundation.

Alongside these projects, Elle has inspired a culture of leading with heart at Country Road, while guiding the brand’s mission of inspiring modern Australian living every day.

I absolutely loved this dynamic, inspiring chat with Elle and I’m sure you will too!

You can find Country Road @countryroad

CONSULTING

Elizabeth's next availability for consulting is March 2023. Feel free to reach out to her directly at elizabeth@fashionequipped.com.au.  Consulting is most suited to brands that are already trading. 

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