Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.

Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.

Brought to you by Xtremepush, Xperts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.

Brought to you by Xtremepush, Xperts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.

Xperts In The Room

Brought to you by Xtremepush, Experts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.

Brought to you by Xtremepush, Experts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.

The U.S. Sports Market - Siska Concannan

Brian Moloney, Customer Marketing Manager at Three Ireland joins us on this one as we explore the journey that brands need to go on to really start personalising customer experiences, the quest to move away from spray and pray marketing, and the best ways to stay on top of emerging marketing and technology trends.

Brian Moloney, Customer Marketing Manager at Three Ireland joins us on this one as we explore the journey that brands need to go on to really start personalising customer experiences, the quest to move away from spray and pray marketing, and the best ways to stay on top of emerging marketing and technology trends.

Bringing Joy - Brian Moloney

In this episode we are joined by CEO of Hybrid Interaction Shahar Attias. Here we chat about the tool kit modern CRM marketers need to get ahead, tips and tricks on how to get the most from your tech stack and it wouldn’t be a 2024 podcast without touching on AI.

In this episode we are joined by CEO of Hybrid Interaction Shahar Attias. Here we chat about the tool kit modern CRM marketers need to get ahead, tips and tricks on how to get the most from your tech stack and it wouldn’t be a 2024 podcast without touching on AI.

A CRM Consultation - Shahar Attias

In this episode we are joined by Tamar Badashvili, Deputy CEO at Setanta Sports. We cover a lot here, taking a look at the evolution of Setanta Sports, how they are pushing the boundaries as both a publisher and a tech company, the impact of convergence in the industry, and how localisation plays a role in growing success in different regions. All while being data led.

In this episode we are joined by Tamar Badashvili, Deputy CEO at Setanta Sports. We cover a lot here, taking a look at the evolution of Setanta Sports, how they are pushing the boundaries as both a publisher and a tech company, the impact of convergence in the industry, and how localisation plays a role in growing success in different regions. All while being data led.

The U.S. Sports Market - Siska Concannan

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