Cross Functional Chats - Kerrie Finlay-Bonner
Content Is King - Curtis Roach
All Things Gamification - John Smith
Will and John chat about what gamification and free-to-play games deliver for operators, how to build coherent retention strategies for players, and the importance of unifying your marketing funnel in 2024.
Experts In Email - Dylan Rogers
In this episode, Will chats with Dylan Rogers, email marketing guru and founder & CEO of Biltong Chief.
Player Education - Jamie Shea
In this episode Will chats to Jamie Shea, CMO at Strive Gaming and industry veteran all the way from the strip in Las Vegas.
Omnichannel Conversations - Gordon Newman
In the first episode of Season 3, Omnichannel Conversations, Will chats with Gordon Newman, founder of Omnichannel Stories and fellow-podcast host. Gordon is one of Ireland's leading voices in E-commerce having headed up the go-to-market team at Lifestyle Sports for over a decade.
Community as a Service - Mark Masters
In the final episode of season 2, we talk to Mark Masters, the founder of You Are the Media who is an expert in community building and content creation. We discuss the way marketers can be the trusted voices in their communities and show authenticity through vulnerability.
VIP Players - Danijela Slisko
Experts in the Room is joined by iGaming, growth and retention expert Danijela Slisko. Danijela is responsible for setting up some of the most successful VIP programmes in the sports betting and gaming space so we dig deep into how operators can cash in on player loyalty.
Casino Royale - Rebekah Douglas
In this episode, we sit down with Rebekah Douglas, a customer engagement veteran in SBG. Rebekah heads up the CRM team at Grace Media and brings a wealth of expertise in the iGaming, casino and bingo programmes. We chat about user experience being at the heart of retention and how to get out of the…
The Value of Brand Stories - Liam Major
In season 2 episode 3 of Experts in the Room, we talk to Liam Major, Head of Brand and Creative at Tactus Group. Liam digs into the centrality of value in the niche market of D2C PCs, the need for strong brand stories and the centricity of customer experience.