Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.

<p>Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.</p>

Brought to you by Xtremepush, Experts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.

<p>Brought to you by Xtremepush, Experts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most competitive industries in the world.</p>

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