From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.

Speakers

Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media

Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp

Host

Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp